mmERCH Launches New Collection in Collaboration with Seedphrase – Including a Selection of ‘Ultra Luxe’ Hoodies Embellished with Swarovski® Crystals
- mmERCH will launch a collection of 322, algorithmically generated one-of-one hoodies, inspired by Seedphrase’s iconic 7-trait CryptoPunk #8348.
- Each physical hoodie in the collection is accompanied by an NFT created by renowned AI collaborative artist, Claire Silver.
- Five of 22 total “Ultra-luxe hoodies”, embellished with Swarovski® Crystals and Swarovski Created Diamonds, will be auctioned by world-leading art and luxury platform, Christie’s.
Today, the blockchain-enabled fashion brand, mmERCH, announces the global launch of its highly anticipated second drop, the mmERCH Seedphrase Collection. This collection of 322 one-of-one-of-x generative hoodies is inspired by Seedphrase’s iconic 7-trait CryptoPunk #8348. Every hoodie begins in its digital form as an NFT and is made to order at the time of redemption, as mmERCH progresses their commitment to zero-inventory fashion production.
The Seedphrase Collection further showcases mmERCH’s focus on “Neo-Couture” — luxury collections of irrefutably unique, exquisitely crafted items, where each is a singular design that links art and fashion across the digital and physical realms. Leveraging generative design and blockchain technology, mmERCH has created a collection that is not just worn but experienced, enjoyed, and owned in entirely new ways.
This collection, led and produced by mmERCH, is designed in collaboration with Web3 influencer, DJ, and digital art patron, Daniel Maegaard, aka Seedphrase, and features components by world-renowned, global luxury crystal brand, Swarovski, and includes commissioned art by celebrated AI artist, Claire Silver.
By leveraging Swarovski crystals to select hoodies within the collection, mmERCH has elevated the product even further. 22 hoodies (7% of the 322-hoodie collection) will feature “ultra-luxe” Swarovski crystal cord ends set in sterling silver, with 2 of these having Created Diamond cord ends set in 14kt white gold. The remaining 300 hoodies include black-on-black polyester cords with silicone tipped ends.
To inaugurate the drop, five “Ultra-luxe hoodies” from the collection will be sold through an online auction by the world-leading art and luxury goods platform, Christie’s, — four with Swarovski crystal cord ends, one with Swarovski Created Diamonds — with payments in either USD or ETH. As a Christie’s Ventures portfolio company, mmERCH is excited to launch this exclusive collaboration. The auction will open on Christies.com at 10am EST on September 25 and remain open until 10am EST on October 2, 2024.
Speaking about the drop, Founder and CEO of mmERCH, Colby Mugrabi, said “We believe in fashion as hardware and the mmERCH Seedphrase Collection represents another significant step towards this vision for a new future of fashion. Our community appreciates that each garment is not just an item of clothing but a work of art – a tech-enabled luxury piece that also acts as a passport unlocking unique cultural experiences. We are thrilled to be working with such esteemed partners and collaborators to bring our community something that not only looks amazing but has real world utility.”
Users mint an NFT that allows them to claim a physical hoodie crafted from luxurious Italian-milled Neoprene Doppia Faccia that’s cut, sewn, and assembled in Los Angeles. After claiming the physical hoodie, they receive an additional NFT created by renowned AI collaborative artist, Claire Silver. The hoodies feature mmERCH’s signature details, including 3-dimensional logo embroidery, embroidered red eyelets, and trademark red interior neck detailing. Each hoodie style is paired with its own edition of artwork, with rarer styles having smaller edition numbers.
Seedphrase, the crypto personality whose CryptoPunk inspired the collection, shared his excitement and inspiration for the collaboration: “I’m thrilled to collaborate with mmERCH on this incredible project. Seedphrase has always stood at the crossroads of culture – where the best in fashion, art, music and technology converge – so when Colby shared her vision for mmERCH I knew we had to do something really special together. I love how we’ve brought each attribute of the unique #8348 CryptoPunk to life with beautiful attention to detail and Swarovski delivering that final touch of luxe. This collection truly pushes the boundaries of individuality, craftsmanship and innovation.”
Similar to mmERCH’s inaugural collection, each hoodie is a Wearable Wallet™, equipped with an NFC chip that transforms it into a dynamic, tech-enabled garment programmed to provide access to the wider world of art and culture, both online and in real life.
The mmERCH Seedphrase Collection will be available for minting to a guaranteed allowlist for a 24 hour period starting at 10am EDT on October 1 with physical holders of mmERCH genesis hoodie collection and CryptoPunk holders eligible to mint in this window. The public mint will open at 11am EDT on October 2, 2024. For more information, visit www.mmERCH.xyz.
