Today, Tokyo’s premier creative collective MILLENNIUM PARADE is pleased to share the release of their new single “M4D LUV.” Stream the song HERE.
The electrifying song was produced by MILLENNIUM PARADE leader Daiki Tsuneta and written by Tsuneta and Believve (Tyla’s “Water,” P1Harmony). Hedonistic and immersive in sound, the house-inspired song speaks of finding bliss in the apocalyptic. The accompanying music video, out now, was directed by MILLENNIUM PARADE Art Director Cota Mori and Creative Director Shu Sasaki. The psychedelic clip prominently features the MILLENNIUM PARADE character Oni-Angel, an AI pet that performs Para-Para style choreography throughout, which is a Japanese dance often associated with clubbing and raving. First introduced as an easter egg in the “GOLDENWEEK” music video earlier this spring, Oni-Angel is one of the many characters fans will discover throughout their journey into MILLENNIUM PARADE’s Kong Tong Tokyo – a futuristic vision of Tokyo in New Nippon that captures the beautiful collision of chaotic cultures, creating enrapturing pieces of art on the world’s stage. Watch the “M4D LUV” music video HERE.
On “M4D LUV,” Daiki shares: “Lately, I’ve been immersing myself more into writing emotional music to dance to, and I’m truly delighted to have created ‘M4D LUV’ in that lane. It truly fits perfectly into the new era of MILLENNIUM PARADE while allowing me to continue to evolve as a musician. The results are both progressive and something everybody can dance to. I hope that everyone can move to the song and enjoy it as much as I have enjoyed making it!”
Up next, the forward-looking act will head on the road for their recently announced “Who And How” 2024 world tour, powered by Crunchyroll. Already well-known for their distinct live show in Japan, MILLENNIUM PARADE will bring new experiences across the globe via a unique immersive take on music, art, and storytelling across North America, Europe, and Asia. The tour will kick off on November 2nd in Mexico City, MX at Lunario, with stops across Los Angeles, New York, and Toronto before heading to Europe and Asia, where it will culminate in two shows at the Tokyo Garden Theater on December 19 and 20 in in Tokyo, JP. See below for the full routing and visit https://millenniumparade.com for tickets.
MILLENNIUM PARADE is a vibrant collective from a variety of creative fields including music, film direction, visual effects, design and illustration. They are led by Tokyo-based producer/songwriter Daiki Tsuneta, who also fronts one of Japan’s biggest bands King Gnu. The group’s vision strives to present Tokyo’s new values to the rest of the world. Emerging in 2019 with single “Veil,”their innovative launch party utilized 3D technology and live shows which rapidly sold out. In 2020, their single “Fly With Me”was the main theme song for Japanese animation “Ghost In The Shell” which was remixed by acclaimed DJ & producer Steve Aoki. Daiki’s prowess has helped MILLENNIUM PARADE work with some of the biggest names in J-pop, including heavyweights such as Sheena Ringo and Chara. Furthermore, the group have been presented with unique opportunities such as composing the theme song for director Mamoru Hosada’s acclaimed 2021 film Belle, which emerged as one of the highest-grossing films of the year.
Already established as one of the premier collectives in Japan, this new phase of MILLENNIUM PARADE aims for something bigger. Daiki Tsuneta says. “We’re ready to bring the sound of Tokyo to international listeners… From the beginning of MILLENNIUM PARADE we’ve been thinking about the perception of international listeners and what they think about Japan.”
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