Bringing to life the brand’s mission to share the simple power of being outside, combined with the simple joy of sharing a meal with friends, Merrell took nearly 70 guests on a scenic hike through Malibu Creek, which lead them to a beautiful dinner al fresco catered by James Beard Award Winner Chef Bricia Lopez, co-owner of Guelaguetza.
Prior to the hike, guests received a pair of the best-selling hiking boots in the world, the Merrell Moab, to enjoy for the hike around Malibu Creek State Park. After the scenic hike, guests gathered for a happy hour, where musical artist Wais Katubadrau played while guests sipped on specialty cocktails, which included the Moab Mezcal and Merrell’s Michelada. The al fresco dinner was catered by James Beard Award-Winner, and co-owner of the LA restaurant Guelaguetza, Chef Bricia Lopez. The special menu included authentic Oaxacan-inspired dishes such as Vegan Poblano Pepper Green Spaghetti, Brined Turkey Breast with Guelaguetza’s Signature Blake Mole, and Pumpkin Flan.
Merrell’s Hike & Friendsgiving event was an extension of the brand’s annual Hike Your Turf campaign which celebrates National Take a Hike Day. As such, the brand committed $1 to the NRPA (National Recreation and Park Association) for every hashtag use #HikeYourTurf on social media and $5 for every email sign up on Merrell.com. As a result, the brand raised $50,000 for the NRPA!
About Merrell
Merrel is an outerwear company primarily focused on footwear including shoes and boots. The company was started in 1983 when two Rossignol ski company employees left to create a more affordable pair of boots, and joined forces with R.I. Merrell. Now their shoes have been sold in over 150 companies and they have 116 concept stores with another 20-25 planned to open in the near future.
