Today, Oakley and Tokyo-born and Brooklyn-based artist Meguru Yamaguchi debut the Kokoro Collection, a range designed to unite athletes around the world through a shared Love of Sport.
“Kokoro,” a Japanese word meaning “heart; mind; spirit,” unifies athletes of all abilities, professional and everyday alike. Released on the day when the world’s best athletes should have competed on the global stage, the collection aims to inspire a sense of belonging and community in a time when the need has never been greater.
To further celebrate this message of unity ,Oakley is making a $200k donation to support the COVID-19 Solidarity Response Fund for the WHO, which works globally to prevent, detect, and respond to the pandemic.
Known for his “sculptural paintings” that push the possibilities of art, gesture and form, Meguru met with Oakley visionaries, designers and Team Oakley athletes to bring this one-of-a-kind collection to life. Each individual product is completely unique, having been designed through a specialized spin technique utilizing a custom-made machine, which was made specifically by Oakley engineers to replicate Meguru’s style of brushstrokes.
The Kokoro Collection features 11 signature styles that are equipped with Oakley’s leading Prizm Lens Technology, designed to enhance color and contrast so athletes can see more detail. Ranging from $150 – $250, the collection is available now on Oakley.com.
Follow Meguru Yamaguchi: Instagram
