By Armon Hayes
On Wednesday, October 14 MCM and style architect Misa Hylton will go LIVE promptly at 10:55am from Soho for an exclusive virtual shopping event. An RSVP only experience for their partnership with the American Cancer Society; together they fight relentlessly for a world free of Cancer. This year, I was welcomed to support the first-ever virtual shopping event, hosted by iconic stylist and MCM’s Global Creative Partner, Misa Hylton. With intense purpose, she inspires us by remixing her vision with functionality. Provided with live updates leading up to the event via text, coupled with the means to interact and shop look-book in a touchless society.
How it works:
Request desired favorites with SKU and await an invoice by email to complete transaction. 20% of proceeds from sales of this event will be donated to support the ACS. The 30-minute live event will feature MCM’s Fall 2020 pink assortment. At 11am the full assortment preview will begin, followed by a Q&A from Hylton. Qualifying orders will additionally receive a gift. Misa will style six looks on-model and show different ways you can wear these must-have pieces. With the goal being to shop to one’s content, if you ever needed a reason to shop until you drop, this event would be it. No trick, but certainly a treat for a cause we all know and are too familiar with. For those survivors and current fighters, their families and community warriors stand proudly with them through the fight despite at times feeling hopeless. This month in particular creates a driving force within me. Currently, I am approaching the five year anniversary of Liam Maurice Fields; my cousin who transitioned during his fight with leukemia. Only a child and here for a short time, it’s often the smallest things that are the most impactful.
MCM and the American Cancer Society are providing an opportunity to join the fight against cancer. Funds raised through the 2020 campaign will assist cancer patients in a variety of ways, including:
Education: The American Cancer Society educates the public, providers, community members and employers regarding cancer screening guidelines.
Advocacy: The American Cancer Society Cancer Action NetworkSM, the American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, advocates on behalf of cancer patients at local, state and federal levels (including access to no-cost COVID-19 testing for insured and uninsured individuals).
Research: The American Cancer Society has dedicated over $4.9 billion dollars toward cancer research since 1946.
Service: The American Cancer Society provides cancer information and support through its 24/7 helpline at 1-800-227-2345 and online at cancer.org.
MCM is proud to participate this year with innovative concepts in these times. Last October, MCM’s pink product campaign raised over $20,000. The American Cancer Society’s mission is to save lives, celebrate lives, and lead the fight for a world without cancer. The coronavirus pandemic has brought challenges for cancer patients worldwide, but cancer hasn’t stopped and neither has the American Cancer Society. Together, both organizations are committed to moving us closer to a world without cancer and appreciate the support from supporters, clients and friends.
About The Host:
Misa Hylton’s global influence can’t be overstated; she reaches +3.1 billion people worldwide through her relationships and collaborations with networks and publications, celebrities and brands. She has the admiration and ear of today’s biggest household names in music, entertainment and popular culture. She continues to revolutionize fashion at various levels – collaborating with luxury fashion house MCM as Global Creative Partner, styling private celebrity clients, featuring as a commentary subject in two documentaries on music epochs, leading a new generation of creatives at her Misa Hylton Fashion Academy and instructing professional studies courses at the Fashion Institute of Technology. Misa continues to transcend categories by constantly redefining modern style.
