New York, NY, June 5, 2018 — On Monday night, the French Institute Alliance Française (FIAF) honored Frédéric Fekkai, renowned stylist and founder of Fekkai and more recently founder and CEO of the natural beauty line Bastide with the fifth annual Art de Vivre Award. Martha Stewart, a close friend and long-time client of the honoree, presented Fekkai with a Lalique Mossi vase during a cocktail reception at FIAF’s Le Skyroom. An elegant dinner for 120 guests followed at the French restaurant Le Bilboquet.
Bringing with her a 1991 issue of Martha Stewart Living, featuring her new Fekkai haircut on the cover, Stewart recalled her several decades-long relationship with the honoree: “Frederic knows how to transform, and that was his talent. He took an ordinary woman, and he knew how to make her into something very special, and he still does. That’s his charm, that’s his talent, and his entrepreneurial spirit behind that is what really appealed to me and the legions of women who have let him cut his hair.”
FIAF President Marie-Monique Steckel remarked, “Frédéric has been the hair guru in New York for decades, he also has his acclaimed Frédéric Fekkai beauty salon, and he has really shaped the beauty landscape all over America. Recently he has embarked on a new adventure, Bastide, his latest luxurious natural beauty and lifestyle brand. And tonight we are really honored to have Martha Stewart, guru of American lifestyle, to present the Art de Vivre award to Frédéric.”
FIAF’s Art de Vivre Award, established in 2014, recognizes influential leaders from the food, wine, beauty, and fashion industries for their outstanding contributions to the promotion of the French art of living. Previous honorees include Elizabeth Holder Raberin and Pierre-Antoine Raberin of Ladurée USA; Frédéric Malle, Founder & CEO of Editions de Parfum Frédéric Malle; Martine and Prosper Assouline, co-founders of Assouline Publishing; and Carine Roitfield, Global Fashion Director of Harper’s BAZAAR. This spring, the award honors Frédéric Fekkai as ambassador of the French art de vivre and beauty and well-being throughout the world.
The Art de Vivre Award reception and dinner raises funds to support FIAF’s mission to teach French, promote Francophone culture, and strengthen the relationship between the French and American peoples.
