Mabel is back today with the brand new single “Let Them Know,” which is available now on Capitol Records. Listen here and watch the video here.
It’s the first new music of 2021 from Mabel, who in the last year or so alone has won the BRIT Award for Best Female Solo Artist, surpassed 4 billion streams and 2.2 million adjusted album sales for first album “High Expectations” (the biggest-selling debut by a British woman in 2019), and added to her formidable catalogue of smash hits like “Don’t Call Me Up” with 3 more top 10s under lockdown.
Futuristic, fearless and feel-good, “Let Them Know” is the unmistakable arrival of a new era and mindset for Mabel. Written alongside friends and close collaborators Raye, SG Lewis and MNEK, it’s an anthem about dressing up (with nowhere to go), and projecting confidence (even in times of trouble). On “Let Them Know” – and much more new music to come – Mabel’s girl-next-door candor remains, but her superstar-status shines brighter than ever before.
Mere weeks after she won her first BRIT Award – and midway through touring “High Expectations” – the world stopped: and for Mabel, a rare moment to pause and process an astonishing few years in the public eye came with it. At the beginning of the pandemic Mabel moved back in with her parents, threw herself into dance classes, and channeled everything she missed (close friends, the big night out, young love, feeling unafraid) into this brand new musical chapter. Within, songs distil the sweaty, grotty and frankly unglamorous side of noughties club land – as lost to the pandemic – alongside deeper cultural influences for Mabel: “Let Them Know”, for instance, was inspired by obsessively re-watching “Paris Is Burning,” “Pose” and “Drag Race,” while reflecting on dance music’s generational ethos of expression, liberation and inclusion.
While “Let Them Know” sounds, inadvertently, like the world opening up again, its unapologetic spirit is ultimately dedicated to anyone who’s ever felt less than. For herself as much as her legion of young fans, in 2021 it is time – finally – to “Let Them Know” that you’re that bitch.
“A warrior queen” – The Guardian
“Mabel is ushering in a new age of independent women in R&B” – The FADER
“Unflinchingly honest, earnestly positive, and resolutely single-minded” – Vogue
