Lure Hollywood

By Krishan Narsinghani

360 Magazine joined Hollywood’s very own Lure Nightclub for LIT Saturdays at their most recent event with Hip-Hop’s number one radio station, Power 106. DJ Inferno and Krucial hosted the magical evening with mixes of top Hip-Hop, R&B and EDM hits. Lure (owned by parent company – Sunset Entertainment Group) has featured celebrities such as Jay-Z, Future and Drake as hosts for this prime venue, located at 1439 Ivar Ave, Los Angeles, CA 90028.

Lure exhibits high-tech entertainment with a massive stage, motion-sensitive LED screens, and numerous LED lights. Mirrors and booths outline the perimeter which define a Vegas-style appeal and transforms Lure into a major hotspot of Los Angeles. The 18,000 sq. ft. dance club includes indoor and outdoor party areas, intimate lounges, bottle service and hand-crafted cocktails.  A strict dress code is applied to both men and women as multiple guests were seen arriving in classy chic or formal wardrobe. LIT Saturdays reflected a diverse crowd of multiple races while ages ranged from twenty-four to thirty-two.

A VIP line is also offered for special guests and bottle service holders. Doors open at 10:30 p.m. Pre-sale tickets guarantee entry before 11:30 p.m., while non-ticket holders may enter after 11:30 p.m. if the venue is not at capacity. Lure operates weekly on Friday and Saturday.

The 360 team ended the night with a feeling of success thanks to Lure’s refreshing ambiance and crowd. The venue’s balance between lounge and dance makes for an exceptional Hollywood outing.

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LURE | DJ Inferno | DJ Krucial

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