At a recent Lebook Connections NYC awards reception, 360 MAGAZINE had a chance to meet Luke Walwyn.
His artistic journey began with a pencil, where he sketched almost anything and everything that caught his eye, and then progressed to the camera. He became fascinated with capturing inanimate objects and presenting them to people, resulting in conceptual narratives. He successfully integrated his creative talent into the commercial arena after nine years at Voir Fashion Magazine as Art Director. Selfridges, Chanel, and Dior recognized his deliverables because of his unique storytelling style. Through dealings with the mentioned clients, Luke realized that high-level advertising campaigns heavily rely on emotional connections with consumers rather than tangible goods and/or services offered.
