LuisaViaRoma opens its new Milan headquarters in a unique location in the heart of Milan, fusing tradition and innovative aesthetics, reflecting LuisaViaRoma’s distinct style. The elegant palazzo in Via Spadari 2 houses the new LuisaViaRoma HQ that will include not only offices but also versatile showrooms and an exclusive suite dedicated to top clients.
The choice of Milan as the destination of this new space underlines LuisaViaRoma’s strategy to expand, since it now extends to the multi-functional space of approximately 500 square meters, which embody the aesthetics of the prestigious luxury fashion e-tailer. The flagship store in Florence, founded in 1929 by the Panconesi family, continues to be a symbol of innovation and creativity— values that are also reflected in the décor of the new Milanese offices.
The natural iron and brass display structures in the showrooms contrast with wall-mounted works of art by renowned artists, including Concetto Pozzati, Michael Staniak, and Andrea Galvani from the SECCI Gallery collection. The natural illumination highlights both the clothing on display and the furnishings creating the perfect harmony between fashion and design, thanks to pieces by Mario Bellini, Cassina, Verner Panton, as well as complementing pieces by Polspotten and Kartell.
The focal point of the entire space is the suite dedicated to top clients, which was conceived as an exclusive place to showcase luxury garments and accessories. This dynamic space includes a fitting room and a Glam Station, and was designed to facilitate interaction with the press, talent and top clients.
About LUISAVIAROMA
LuisaViaRoma is one of the leading online luxury fashion retailers in the world. Founded in 1929 by the Panconesi family with the opening of a small hat boutique in Via Roma in Florence, today the flagship store still stands as a symbol of commitment to artistic thought and experimentation.
In the early 2000s, LuisaViaRoma took a pioneering step by launching LUISAVIAROMA.COM, an online destination that revolutionized the way luxury fashion is accessed and experienced online, offering a unique combination of an online fashion platform with an avant-garde brick-and-mortar concept store.
LuisaViaRoma offers a curated selection of clothing and accessories for men, women, and children, as well as beauty and home items, featuring collections from over 500 esteemed international luxury brands, including Gucci, Saint Laurent, Moncler, Valentino and more.
Beyond its commitment to high-end fashion, LuisaViaRoma is also dedicated to sustainability. In 2019, they introduced LVRSustainable, a section devoted to conscious fashion items and brands. This initiative allows consumers to make environmentally responsible choices while enjoying the world of luxury fashion.
LuisaViaRoma further demonstrates its dedication to social and environmental causes by collaborating with non-profit entities, organizations, and like-minded brands.
Photo: Elisa Galluzzo
