Today, design collective LQQK Studio and Reebok have unveiled their first official collaboration featuring two iterations (GY7109/GY7110, $120) of the iconic Classic Leather. Available in unisex sizing, both pairs launch September 16 exclusively from LQQKSTUDIO.COM, followed by a September 21 global release for the “green camo” colorway (GY7110) from Reebok.com and select retailers. LQQK invites consumers to 109 Montrose Ave., Brooklyn, N.Y. for a special event Friday, September 16 through Monday September 19, 12:00pm EST – 7:00pm EST, where they’ll have early access to the LQQK-exclusive Classic Leather (GY7109) colorway, with complimentary food, beverage, and promo apparel to be provided.
Brooklyn-based screen printer and design collective LQQK Studio has put its own creative spin on Reebok’s most well-known silhouette, the Classic Leather, resulting in printing-inspired shoe that people of all backgrounds can connect to, while encouraging creativity and evolution.
“Reebok is a classic brand that holds a special place in a lot of people’s hearts,” commented LQQK Studio Founder Alex Dondero. “I think streetwear functions in a funny way that creates a uniform that people subconsciously fall into, so it’s important to constantly evolve, and Reebok is willing to embrace that.”
Reflecting the studio’s deep roots in street culture, art, and fashion, LQQK’s Classic Leather offers a leaf-printed camouflage design over a white gum outsole. The first pair arrives in ‘bubble gum’ and ‘pine green’, with the latter done in ‘wild brown’ and ‘bright ochre’, with both featuring detailed LQQK branding at the tongue, window box, and heel.
“When we designed this shoe, we wanted a printed pattern to be the main focus,” continued Dondero. “We didn’t want to make a white shoe that doesn’t push the envelope. That’s how we came up with this wild printed pattern shoe… The Printer’s Shoe!”
Product photography (HERE) showcases LQQK’s favorite screen printers in action: “We visited Brooklyn’s Pegasus Prints (@pegasus_prints) and Baltimore’s Carpet Company (@carpetcompany),” added Dondero. “These two print shops fully embody what it means to be hands-on printmakers, and both produce incredible work!”
The LQQK Studio x Reebok Classic Leather capsule drops September 16 exclusively from LQQKSTUDIO.COM and the Brooklyn, N.Y. launch event, followed by a September 21 global release for the “green camo” colorway (GY7110) from Reebok.com and select retailers.
