Louis Vuitton presents its Women’s Cruise 2025 Campaign, captured by photographer Jamie Hawkesworth. The campaign, set in Barcelona’s iconic Park Güell, sets a dialogue with the city’s rich architectural heritage.
The campaign captures the collection against the backdrop of Barcelona from the whimsical curves of La Pedrera to the vibrant views from the ‘Fundació Joan Miró.’ Models are captured in both static and dynamic poses, evoking a sense of escapism and the spirit of travel inherent to Louis Vuitton’s DNA.
The campaign encapsulates the essence of Ghesquière’s Cruise vision, creating an interplay between past and present, fashion and architecture.
The campaign is in print insertions and on Louis Vuitton social channels starting November 8th, 2024.
