Louis Vuitton’s Spring-Summer 2021 Men’s Collection debuts in North America as part of a multi-faceted installation in Miami’s Design District on December 4th. The Temporary Residency showcases the collection within the lively universe of The Adventures of Zoooom with Friends, a fantastical crew of characters conceptualized by Men’s Artistic Director Virgil Abloh, on a raucous international voyage representing the fundamental belief in inclusivity at the core of the House’s approach to Menswear.
First introduced at the 2020 Digital Fashion Week in Paris, Zoooom with Friends took the establishment by storm with their joyfully animated escapades throughout the city. Soon reborn in Shanghai and Tokyo as gigantic balloons, Zoooom with Friends has now embarked on a global adventure, celebrating the House’s spirit of travel. Miami is their first-ever stop in North America. Guests at Jungle Plaza will navigate an engaging outdoor environment featuring the Zoooomies’ larger-than-life balloon figures positioned amongst their bespoke shipping containers, alongside delightfully irreverent sculptures.
The Louis Vuitton Men’s Temporary Residency at Miami Design District will also feature a custom Augmented Reality experience. Quick Response codes displayed on the containers will activate via SnapChat, allowing guests to interact with the Zoooomies’ animated incarnations, while generating their own unique and shareable content.
Making its first-ever appearance in North American at Louis Vuitton Men’s Temporary Residency at Miami Design District, the Spring-Summer 2021 Men’s Collection is founded in four methods of upcycling: new looks made from recycled material, looks repeated from the Fall-Winter 2020 collection, looks freely created by the studio during the lockdown using recycled material, and new looks created from existing ideas.
The Temporary Residency will offer clients the opportunity to pre-order the designs in advance of the launch in Louis Vuitton stores worldwide. In addition to the Spring-Summer 2021 Men’s Collection preview, guests will discover a full suite of menswear moments from Men’s Artistic Director Virgil Abloh, including the second LV2054 Capsule Collection—a performance-inspired technical line-—making its international debut. This season, LV2054 clarifies its message and extends its reach in a multi-climactic collection derived from methods used in professional skiwear.
