Multi-disciplinary experiential design firm, Lorem Ipsum is pleased to announce that its work for Seiko USA has received a Gold Stevie® Award from the American Business Awards® in the Website category under “Consumer Products-Non-Durables.”
The award was presented on Tuesday, June 11 during the 17th Annual American Business Awards banquet in New York City. The American Business Awards feature a wide selection of categories to recognize the achievements of creative professionals working in web development, corporate communications, video production, app development, investor relations and live events.
Lorem Ipsum took on the challenge of taking Japanese manufacturer of watches, Seiko USA’s website which was absent of sales or software integration capabilities, and built a sales-drivensite using Shopify’s platform. As storytellers in a digital world, Lorem Ipsum’s goal in both the user experience and overall design was to ensure the product remained the ultimate focus while keeping with the brand’s aesthetic and transforming Seiko enthusiasts into paying customers. Their approach not only provided significant technical enhancements but also told the brand story with new and improved user experiences across all devices. Lorem Ipsum’s team of programmers created the Seiko Sync app, expanding the native Shopify features to create aunique consumer experience. For example, customizable filters allow users the option to searchfor products by technology, dial color, size and various other important consumer factors.
Their developers also created custom software, such as Shop Social, that enables enhanced capabilities beyond Shopify’s existing offerings, including a unique Instagram plug-in that integrated directly with the brand’s channel allowing for a continuous and curated feed of imagery.
By moving away from traditional marketing approaches and instead, utilizing social media and strategic retargeting tactics, Lorem Ipsum was able to drive traffic to Seiko’s U.S. page and increase sell-through. The customer management process was also customized while working closely with Seiko’s IT and fulfillment teams to create a cohesive system of applications and notifications to give Seikobetter sales and product functionality insights; ultimately, allowing Seiko to better understand end-users’ likes and dislikes in order to create content accordingly to engage users and improvethe overall purchase process.
“It is an honor to be recognized for our contribution,” says Abigail Honor, Partner at Lorem Ipsum. “Working with Seiko to launch their first U.S. e-commerce storefront was a big responsibility and our multi-disciplinary team rose to the challenge. Our focus was to create a straightforward user experience in which we created branded content, worked with influencerson unique campaigns and implemented strategic advertising to make the Seiko websitecompetitive. We are proud not only of the seamless launch but of the constant evolution of thesite throughout the year.”
Lorem Ipsum provided the creative assets fromvideo to lifestyle photography for all of Seiko’s campaigns throughout the year, most notably for their national campaigns-Prospex StreetSeries and Coutura Car, and designed customized landing pages, e-mail campaigns, and third-party banners that provided a visual narrative of product and lifestyle images.The team’s creative and marketing strategies led to the fastest sellout of a single Seiko product in company history with the launch of the cult classic Alpinist timepiece. “The nominations submitted to the 2019 American Business Awards were outstanding,” said Michael Gallagher, president and founder of the Stevie Awards. “They illustrate the continued vibrancy of innovation and high level of achievement across the American economic landscape.” More than 3,800 nominations from organizations of all sizes and industries were submitted for consideration in a wide range of categories. More than 250 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
ABOUT LOREM IPSUM
Lorem Ipsum is a multi-disciplinary firm specializing in the planning, design and production of experiences. Our work includes museums, exhibits, immersive shows, visitor attractions as well as all types of filmed and interactive media.
Founded in 2000, the company is headquartered in New York, with offices in London and Moscow. Our global team of over forty professionals includes writers, filmmakers, designers, architects, technologists and researchers.
At Lorem Ipsum, they think of themselves as storytellers. They believe in the power of dramatic narratives. They use words, pictures, music, artifacts, physical props, live performance, lighting, sound design, video, animation, games, social media, virtual and augmented reality to tell engaging stories and create emotional experiences.
For more information on the award or Lorem Ipsum’s work, please visit http://www.loremipsumcorp.com
ABOUT THE STEVIE AWARDS
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performancesin the workplace worldwide.
Learn more about the Stevie Awards at http://www.StevieAwards.com.
