LIL BABY "HEYY" VIA 360 MAGAZINE

LIL BABY – “HEYY”

LIL BABY DROPS NEW SINGLE  “HEYY” WITH DYNAMIC MUSIC VIDEO 

Atlanta’s own Grammy-nominated rapper, mogul, and philanthropist Lil Baby releases his newest single  “Heyy” with a new video, out now via Quality Control Music Group/Wolfpack Global Music/Motown Records. Lil Baby picks up where he left off with the new release, as he builds steam towards his long-awaited forthcoming album It’s Only Me, due this Friday, October 14th. In the new, Ivan Berrios directed video, Lil Baby unapologetically enjoys his hard-earned splendor, flaunting diamonds amidst his self-created luxury. While surrounded by his lavish empire, Lil Baby’s hardbody  “Heyy” reveals  “It’s a better life I have. I come from the bottom of the bottom. They didn’t know we important. Tell them I’m their hero. ”

Watch the video HERE.

 “Heyy ” foreshadows Lil Baby’s highly anticipated new album It’s Only Me, poised to be one of the most impactful releases across all genres in 2022. The 23-track album follows his seminal 2020 album My Turn, and features notable artist appearances including Future, Young Thug, Nardo Wick, Fridayy, Rylo Rodriguez, Jeremih, and Pooh Shiesty.

Preorder It’s Only Me HERE.

Lil Baby has established himself as one of the most renowned and critically-acclaimed artists in the world since his debut in 2017. Lil Baby’s famed catalog has surpassed 22 billion global streams and he’s accumulated an ever growing list of accolades including BET’s Best New Artist from, VEVO‘s Top Performing Hip-Hop Artist of 2020, Rap Caviar MVP, Apple Music’s Global Artist of the Year, multiple Grammy nominations, and a notable MTV VMA win for Best Hip Hop for  “Do We Have A Problem “ with Nicki Minaj. His milestone 2020 album My Turn was the most streamed and highest selling album of the year, and his smash-hit  “Drip Too Hard” with Gunna recently joined an elite group of only 85 songs in history to receive an RIAA Diamond certification. The rapper is coming off the heels of his North American  “One Of Them Ones ” Tour with Chris Brown, as well as the premiere of his documentary Untrapped: The Story of Lil Baby via Amazon Prime Video, sharing an intimate eye into Baby’s storied career. 

With such a storied rise to rap royalty and his relentless hit creation, Lil Baby’s potential still remains untapped.

ABOUT LIL BABY:

Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming  “the year’s #1 selling and #1 streaming album in the US. ” At first, it cemented him as  “2020’s first and only artist to go double-platinum, ” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for  “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released  “Right On” and  “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

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