Eyewear retailer LensCrafters renews its collaboration with actress, producer, and artist Sharon Stone for the third consecutive year.
The “Your Eyes First” campaign spans digital platforms within LensCrafters stores, LensCrafters.com, and across various marketing channels for a 360-omnichannel strategy. It showcases her sophisticated style that complements the timeless yet trendy range of the brand’s offerings, modeling the latest optical frames from top names like Prada, Burberry, and Versace. The brand aims to continue its position as a leader in high-quality eye care and eyewear experiences and is committed to being a trusted optical retailer. By partnering with the actress, the brand can draw attention to its high-profile selection and excellent vision care services that even the best of Hollywood can be wowed by.
LensCrafters and Sharon Stone
LensCrafters first partnered with Sharon Stone in 2022. The actress stated that eyewear goes beyond vision solutions; the right pair of glasses can provide a fresh twist to elevate style while considering your overall health, and it’s an empowering outlet for expressing creativity and personality. She appeared in the brand’s marketing campaigns, including an advertisement that showcased LensCrafter’s offerings and services. The commercial followed her journey to finding the perfect pair of glasses while enjoying personalized and attentive care and high-tech solutions for finding the best frame. It highlighted her star power while demonstrating the high-quality experience one can experience at LensCrafters. Since then, she has remained the face of the brand’s campaigns, a collaboration aligning with her personal values and style.
About LensCrafters
LensCrafters is a leading eyewear retailer under EssilorLuxottica, with over 1,000 retail stores operating in North America and other international locations. The brand offers a wide range of prescription eyeglasses from top eyewear and fashion brands, such as Ray-Ban, Oakley, Versace, Michael Kors, and more. It boasts popular models like the Prada PR 17ZV and the Burberry BE2340 Bolton, along with all kinds of frames that cater to diverse preferences with frame shapes and materials so consumers can find the perfect pair that matches their style. The brand also prides itself on vision care, offering cutting-edge services and tools both in-store and online. Customers can get an eye exam or a personal fitting for a more precise fit for their vision and features or use the frame advisor tool and virtual try-on to find a flattering frame online from a selection of personalized suggestions.
More on Sharon Stone
Sharon Stone is an award-winning actress known for her performances in Basic Instinct and Casino, among many film and television credits. She began her career as a model and television extra before rising to fame in the acting world for playing femme fatales and mysterious leading ladies. Aside from acting, she’s pursued various humanitarian ventures, supporting numerous charities and causes, particularly those fighting against HIV/AIDS. These philanthropic endeavors have also earned her various accolades for her activism. She has also become a visual artist, using art as an emotional outlet inspired by her history and passions. Her partnership with LensCrafters has also become a means for her to champion her values like self-care and self-worth, noting how the right eyewear can improve health and style for an overall confidence boost and a vehicle for personal expression. It’s a collaboration that emphasizes how elegance and sophistication are always timeless, showcased by Sharon Stone’s lasting impact on the industry and LensCrafter’s commitment to delivering classic and stylish eyewear.
