Until recently, urbane Latin music has been scarce in mainstream American music festivals. Thus, the 2019 Coachella latino lineup is a huge deal because it’s the largest and most profitable one on the planet.
In the past, only a few latin artists have performed at the prestigious venue – Cafe Tacvba and The Mars Volta. In 2010, Calle 13 was the first urbano latino artist to hit the stage. In 2018, there were a total of 11 latin artists such as Helado Negro, Ibeyi, Los Angeles Azules, Kali Uchis and Cuco. Fast forward to the present, there’s 17 latin artists slated to perform at this year’s Coachella – a total win for the culture! As we all know, this roster will and has already attracted a much more diverse audience.
As of late, J Balvin brought reggeaton and latin urbano back to the stage. His performance included reggeaton classics like “Oye Mi Canto” by N.O.R.E featuring Nina Sky and “Rakata” by Wisin y Yandel. Bad Bunny took to the stage on April 14th and returns again on the 21st to make a second iconic show. Los Tucanes de Tijuana (popular group from the late 80’s) graced the stage playing “La Chona” and other hits.
Chilean singer, Mon Laferte, has sold over a half of a million albums in Latin America and is also listed on this year’s lineup. Her career began on a singing competition show in Chile, Rojo.
In short, the amount of Latin as well as minority artists added to major festival lineups will continue to develop, namely due to Beyoncé’s Homecoming.
