As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced as a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki and global brand storytelling agency [INVNT GROUP]™. The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era.
For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid. The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future, limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet and Greet” with Steve Aoki and Krista Kim, plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.
The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.
“Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”
Krista Kim is creating the visual artwork for the NFT. It will feature her infamous Mars House and her signature gradient work. Her gradients will also appear in the bespoke customization of the physical Lamborghini Aventador Coupé, made possible through Lamborghini’s Ad Personam program: “This Aventador is a legend; it is the first physical-digital supercar! When higher states of consciousness meet leading-edge technology and design, we see elevated beauty on another level. In my Lamborghini NFT dream, I envision meditating in front of a sublime Mars sunset with Steve, as he transforms the engine sound into a meditative vibe. I couldn’t be more excited to bring this vision to life in the physical car and NFT.”
Steve Aoki will provide the custom developed track for the NFT, an exclusive soundtrack for the physical car inspired by the last Aventador and will consult on the design of the NFT and physical car customization: “I’m honored to be partnering with Lamborghini and Krista Kim on this historic project! The drop signifies the ultimate intersection—where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy—the vibe, the spirit, and the power.”
These three iconic brands, in partnership with [INVNT GROUP] and its portfolio of disciplines, came together to creatively develop the NFT. “This event will likely be one of the most prolific NFT drops this year and will certainly be one of the most historic automobile auctions ever. Our collaboration with Lamborghini, Steve Aoki and Krista Kim is a representation of our boundless innovation to bring brands and artists together. I am beyond proud of our entire global group, notably, our innovation team out of Singapore, INVNT.ATOM; HEVĒ, our digital content studio; and our [INVNT GROUP] marcomms team.” said Scott Cullather, President and CEO [INVNT GROUP].
The NFT and exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19th at 6:00 PM CET/12:00 PM EST.
