Drumming up palpable buzz, rising Philadelphia force of nature Kur revealed a new bundle of songs entitled The Hold Over via Meek Mill‘s DreamChasers and Roc Nation/Republic Records. Listen to The Hold Over—HERE.
To celebrate the project’s arrival, he shared the music video for the new single, “For My Fam.” Watch it HERE. The intense production matches his energetic rhymes as he declares, “I done got so many scars, but I’m grateful.” He instantly captivates with bold bars and a hard-hitting hook. The visual seamlessly translates this spirit to the screen and illuminates his star power.
He bulldozed a path for The Hold Over with “Road to the Riches” last month. It arrived to garner critical acclaim. HotNewHipHop described him as a “talented lyricist,” and Essence highlighted it among “New Music This Week.” The project also boasts previously released “Sheist,” “Let’s Talk,” and “Play It Cool.”
Next up, he’ll deliver a hometown performance at the Roots Picnic on June 4th.As the story goes, Kur first cut his teeth by leaving the competition speechless during lunchtime cyphers at W.B. Saul High School. Projects such as the Straight From The Kur mixtape and Upside Down Cake EP (where he murdered the beat for Drake‘s “Poundcake“) led to the biggest hometown endorsement possible. Meek Mill shared lyrics from “33 Shots” on Twitter as Kur went on to participate in the 2016 BET Hip Hop Awards cypher with Sam Black, Ms. Jade, Dave East and Young M.A. Around the same time, he joined forces with New York phenomenon Dave East for the EP, Born Broke, Die Rich.
2019 saw him approach critical mass. His project Shakur spawned the infectious “Crack” and powerful “Soul” [feat. Mozzy], eclipsing 10 million cumulative global streams. On its heels, “Spare Me” vaulted to #14 on the Apple Music Hip-Hop and Rap Chart and #20 on the All Genres Chart. This prompted Meek Mill to proclaim Kur as “the soul of Philly”. Signed to DreamChasers in partnership with Roc Nation and Republic, the 2021 LP It Shouldn’t Be Like This elevated his total streams past 77 million.
