GLOBAL SUPERSTAR KSI RELEASES TWO NEW SINGLES “THICK OF IT” FT. TRIPPIE REDD AND “LOW”
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KSI, one of the UK’s most influential and multi-talented artists, shares two highly-anticipated singles: “Thick of It” featuring Trippie Redd and “Low” via Warner Records – listen HERE.
These tracks mark an exciting new chapter in KSI’s ever-evolving music career, inviting listeners to dive deeper into his personal journey of resilience, self-belief, and the reality of fame.
Speaking about “Thick of It”, KSI shared, “This is essentially my comeback song. I talk about the history of my career and where I’ve come from. Plus, I’m giving my audience the blueprint on how to dream big and reach the goals that they want to reach. With the help of Trippie Redd, this song is a celebration of the 10 plus years I’ve been online entertaining the people.”
Trippie Redd adds, “I’m excited to be working with my brother JJ again on another fire release. Can’t wait to take the world by storm with this track.”
Produced by Ray Michael Djan Jr (BTS) and co-written with an all-star team, “Thick of It” is a bold anthem of triumph. The track sees KSI reflect on his rise from humble beginnings to becoming a global icon, all while staying unshaken by the challenges and negativity that come with success. With lyrics like “forty something mili sales,” KSI asserts his place at the top, fully in control of his destiny.
The accompanying music video, directed by KC Locke (Ed Sheeran, Stormzy, Jorja Smith), is an epic visual spectacle. Starting in the remote icy landscapes of Antarctica, KSI, frozen in a block of ice, is brought to life to begin his rap journey. As he transitions through various stages—from sitting on an ice throne to taking over a KSI-branded Wall Street tower—the video symbolically portrays KSI’s dominance in both music and business, culminating in a dramatic tornado scene where he battles the elements, emerging victorious. Watch HERE.
“Low” takes a more introspective turn, delving into the emotional toll of balancing external success with internal struggles. As KSI puts it, “I wrote low at a very dark time in my life. I wasn’t in a good place mentally and felt compelled to write this as a way of therapy for me. I was dealing with imposter syndrome as well as heartbreak. So this is me essentially giving you a piece of me at a time where I wasn’t at my best.”
Co-written by Sam Roman as well as Pharoah Vice (The Kid LAROI), Nike Taz (Trippie Redd), and Nick Gale of Digital Farm Animals (Charli XCX) who co-produced the record, the song offers a raw and vulnerable look at KSI’s personal battles with self-doubt and pressure. While the world sees a man at the top of his game, “Low” reveals the exhaustion and emotional disconnect that often lurks beneath the surface. It’s a relatable track for anyone who has felt overwhelmed by the expectations of others while quietly grappling with their own insecurities.
KSI is currently recording his third album.
About KSI
KSI’s influence is undeniable. With over 2.7 billion global streams, 52 million followers across social platforms (more combined YouTube subscribers than any British act aside from Ed Sheeran and One Direction), and 5 million UK single sales, he continues to redefine what it means to be a modern artist. His second album, All Over the Place, debuted at #1 in 2021, following the success of his groundbreaking and the best-selling debut of 2020, Dissimulation. With eight Top Ten singles and high-profile collaborations, and the only artist to receive two nominations in the Song of the Year category at the 2022 Brit Awards, KSI has cemented his position as one of the UK’s most innovative and versatile talents.
As the CEO of Misfits Boxing and co-owner of Prime, KSI’s impact extends far beyond the studio. With Prime achieving the milestone of selling its one-billionth bottle and forging partnerships with global sports organisations like the UFC, Arsenal, FC Barcelona and collaborating with the likes of Peso Pluma and Patrick Mahomes, KSI is not just an entertainer—he’s a visionary entrepreneur reshaping industries.
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About Trippie Redd
One of the most versatile and creatively daring artists in hip-hop today, Trippie Redd makes music that’s both wildly experimental and massively appealing. Since delivering his debut mixtape A Love Letter to You in 2017, the multi-platinum-selling, chart-topping rapper, singer/songwriter has continually defied genre boundaries, embedding his melodic take on rap with frenetic elements of rock-and-roll and heavy metal. And with his penetrating lyrics and nuanced but hard-hitting vocal performance, the 23-year-old Ohio native matches that endless ingenuity with a powerfully raw emotional impact.
Racking up over 30 billion streams to date and having seven consecutive projects land in the Top 5 of the Billboard 200 Albums Chart, Trippie Redd has evolved from budding Soundcloud rapper to a global powerhouse. Not only has he collaborated with some of today’s biggest names in music including Drake, Future, Travis Scott, XXXTENTACION, Juice WRLD, Travis Barker, Illenium, Marshmello and more, but he also made his acting debut during an episode of Lil Dicky’s critically acclaimed DAVE followed by an appearance on Machine Gun Kelly’s Good Mourning. His 2021 album, Trip At Knight featuring single “Miss The Rage” featuring Playboi Carti, brought a #1 debut on Billboard’s Top R&B/Hip-Hop Albums and went on to amass over 3 billion streams, while his Mansion Musik mixtape followed, earlier this year, landing a #1 debut on the same chart. Named one of the ‘Top 50 Most Streamed Rappers on Spotify,’ Trippie Redd plans to continue to break boundaries and cement his status as one of the best in the game.
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