Following the release of the results from the most recent Vividata study, KO Média is proud to announce that its brand readership has grown significantly over the past year.
VÉRO, the best-selling Quebec women’s magazine on newsstands, saw its readership increase by 11%, reaching nearly 560,000 passionate readers, across all platforms per month. The province’s favourite brand is also experiencing a meteoric increase of 52% on its digital platforms.
ELLE Quebec and ELLE Canada, two new KO family brands who joined last spring, have also seen their readership grow: The number of readers on all platforms combined is up 9%, and up by 17% for ELLE Canada. This makes ELLE the fashion and beauty brand that reaches the largest number of followers in the country, with more than 2.4 million readers per month from coast to coast.
“I am very proud to see that all the effort and love we have put into these strong brands is also reflected in the numbers. When you make good content, your readers respond.” – Sophie Banford, Executive Director and Editor of KO Média.
Source: Vividata Fall 2019 Study, Canada Total, 18+ /Variations vs Vividata Fall 2018 Study
About the Group KO
The Group KO is made up of Productions KOTV, Productions KO Scène, KO 24, KO Média and KO Éditions. Run by the screenwriter-humourist-comedian-producer Louis Morissette, the group is motivated by the desire to tell stories that captivate the public, and to do so by mastering each creative aspect that goes into doing that. Whether it’s television shows, performances, films or magazines, the mission of the group is very simple: conquer the world, and then entertain them. In an industry full of possibilities, the KO Group sees opportunities and takes them.