KING USHER’S SUPER BOWL

USHER, the undisputed KING (bow down Timberlake) and Kim Kardashian‘s Skims campaign crooner, has proven his strength as a timeless musician and multi-generational megastar. In the midst of SA allegations against industry coach Diddy, his star remains unscathed. And, it’s obvious why this triple threat has been capable of propelling megastars like Justin Bieber into unchartered territories. He was completely immersed in his craft, unlike his predecessors. It explains why a well-choreographed routine can breathe, allowing carefully curated beats in between transitions.

Jay-Z chose Mr. Raymond, a native of Atlanta with a thirty-year career span, to headline the Apple Music Super Bowl LVIII Halftime show because he is an unmistakable pop icon. With collaborations from Alicia Keys, Will.i.am, Ludacris, and H.E.R., this was literally one of the most effortless performances since Queen Bey.

From the field to the center stage, his roller rink sequence, outfit by Off-White with custom Reidell skates, was the most memorable moment. We have all seen snippets of his epic residency in Sin City on TikTok.

As a result, Usher is experiencing a bump in Coming Home downloads, song streams, and another round of encore shows. Nevertheless, his unique antics, along with his light acrobatics, deserve an Emmy award.

Honorable Mentions

Beyoncés Verizon Spot

Taylor Swift Jumps for Joy

Young Dylan + Sean Carter

Time Magazine

Post Malone Soars

Andra Day – Black National Anthem

USA Today Praises Usher

Iconic looks for Usher + Alicia Keys in Dolce&Gabbana by Jason Bolden