18-year-old artist Kierra Luv returns with her debut mixtape Take It or Leave It. Featuring a wide range of rap offerings, including the previously-released hit “Can’t Stand It” (feat. Tory Lanez), Kierra shows off her versatility and her powerful voice as an artist. A 2020 high school graduate, Kierra Luv celebrates her independence on Take It or Leave It and proves that she is a force to be reckoned with.
Often spitting so hard that tears stream down her face, Harrisburg, PA artist Kierra Luv raps with the surefire spirit, undeniable intensity, and street wisdom of a hard-lived life. Last week Kierra uploaded an emotionally charged freestyle speaking out on the police brutality faced by Black people in America.
Kierra’s music has always provided an outlet from a rough home life. Of Puerto Rican and African American descent, she grew up in her grandparents’ small house where she was witness to domestic violence against her mother, and her grandfather’s alcohol addiction. At school Kierra began writing poetry as a method for trying to heal from her breakups and unsettling home life. These rhymes set the stage for her to eventually pick up a mic. Inspired by Lil Wayne and Chris Brown, she auditioned for The Rap Game. Despite not making it onto the show, Kierra began to grow an online following as she consistently uploaded freestyles and her first single, “You Lied To Me.”
In 2018, Kierra uploaded her take on Cardi B’s “Money”, which quickly exploded on the internet; it went from a plug on Say Cheese to WorldStarHipHop in a matter of days. The remix eventually made its way to Cardi B who shared it on Instagram and opened up the floodgates for Kierra. The video was viewed over 14 million times in under six months, and had major labels clamoring to sign the young Philly artist.
Finding a home with 10K Projects/Electric Feel Entertainment, Kierra dove into crafting her debut project. Her 2019 single “Put You On” showcases her deft rhymes, hard-hitting hooks, and bulletproof bars, culminating on lines like “I’m a little girl, but look, I’m moving like a don.”
“Put You On is basically me telling myself that I can put you on, show you how to make some money, and everything is going to be okay,” explains Kierra. “Everything was reckless before now, including my home life. So this is a motivational track to show you what can happen in the future if you don’t give up.”
“When you listen to me, I want you to know you’re not alone,” she leaves off. “It’s all about having a winners’ mindset. I hope to give that to everyone so they know tomorrow will always get better.”
Listen to/purchase Take It or Leave It here.
