Kiehl’s Since 1851 will be hitting the slopes this year with an exclusive partnership with Jackson Hole Mountain Resort as the official 2024 SPF Partner.
Through this partnership, Kiehl’s will celebrate its spirit of adventure by embracing the extreme climates and conditions of the great outdoors once again – you may remember that they sponsored the first ascent of Mount Everest’s East Face in 1988. This partnership will offer year-round skincare protection, digital and out-of-home touchpoints, product sampling at consumer events, retail availability at local stores, and a social sweepstakes to win free Jackson Hole Mountain Resort Day-Passes to hit the slopes and experience the partnership firsthand.
● Adventure has been a part of Kiehl’s DNA since the beginning. The brand’s first foray into adventure was on Mount Everest, where Kiehl’s sponsored the first ascent of its East Face, supplying climbers with several Kiehl’s products to support them on their heroic journey – a true testament to the protective, hydrating, and nourishing power of the brand’s products.
● The brand will once again take on the extreme climates and conditions of the great outdoors by joining forces with Jackson Hole Mountain Resort to get safe and effective skincare products into the hands of all adventure-goers.
● The partnership will combine digital and out-of-home touchpoints to drive maximum awareness, education, and product trial. With digital and out-of-home advertising on ski-lifts and mountain maps, and via CRM and social placement. Kiehl’s products will also be retailed at various Jackson Hole Mountain Resort stores, including Teton Village Sports and Rodeo. Visitors will enjoy product sampling throughout the year at high-traffic Ski Gondolas, Trams, and Private Booking Services, and through consumer events and activations.
● Consumer Social Play: Kiehl’s will host social and media-led giveaways offering consumers the opportunity to win free Jackson Hole Mountain Resort Day-Passes to hit the slopes and experience the partnership firsthand.
● The Kiehl’s x Jackson Hole Mountain Resort will leave behind a digital footprint (or ski-track) only, demonstrating their joint sustainability commitments.
● Working towards a Future Made Better, Kiehl’s focuses on reducing its environmental impact by implementing responsible manufacturing to produce products with sustainable ingredients. In an effort to reduce waste, Kiehl’s leverages post-consumer recycled materials in all packaging and offers several of its best-selling products in refillable containers, further reducing the amount of single-use plastic.
● Located in Wyoming’s Greater Yellowstone Ecosystem and Grand Teton National Park, Jackson Hole Mountain Resort maintains comprehensive environmental programs, pollution prevention plans, and has achieved ISO 14001 certification with a commitment to reduce greenhouse gas emissions.
● Kiehl’s new Better Screen UV Serum will be spotlighted alongside a variety of best-selling Kiehl’s skincare products for the face and body, including the beloved Ultra Facial Barrier Cream, Ultra Facial Barrier Balm, Crème De Corps, Ultimate Strength Hand Salve, Lip Balm #1, and Super Fluid UV Defense.
Kiehl’s Better Screen UV Serum
A multi-use UV serum formulated with Collagen Peptides and powerful SPF 50 to visibly correct early signs of aging and prevent signs of future UV damage and collagen degradation. The innovative sheer formula boosts skin’s firmness and reduces fine lines and wrinkles through small fragments of collagen protein that stimulate the production of collagen, elastin, and hyaluronic acid. The UV SPF serum can be used on face, hands, chest, and neck in the morning and reapplied throughout the day.
Price: $42.00; Available beginning January
