K-POP GROUP, CRAVITY, RELEASE
PERFORMANCE VIDEO FOR “BAD HABITS”
OFF THEIR 3RD ALBUM, SEASON3. [HIDEOUT: BE OUR VOICE]
K-Pop boy band, CRAVITY, has released their highly anticipated performance video for “Bad Habits” today. The B-side track is off their 3rd album, SEASON3. [HIDEOUT: BE OUR VOICE], released earlier this year. With an ambitious drive to turn the year 2021 into CRAVITY’s, the members wasted no time speaking to places like Good Day New York, iHeart, ET Canada, Radio.com, and many more, about their success thus far and the creative process behind the album.
“We shot the performance video for “Bad Habits” using many new techniques we haven’t tried before, for example, shooting with night vision or lip-syncing to a lower angle camera through a glass pane. The dance routine was really fun to perform and suits the mood of the song really well,” says Rapper Allen. The leader of the group, Serim, adds “We had a very short time to prepare for our B-side track promotion, but we’ve worked super hard to complete it in success.”
The main theme for the performance video of “Bad Habits” is ‘Nocturnal,’ and viewers can see the members’ dynamic moves and performance on the night of the full moon. They’ve turned into bad boys with funky visuals and will draw full attention by showing more matured and developed skills. The song “Bad Habits” is meant to showcase a different side of the CRAVITY members with a more rough and tough persona. The lyrics tell a story of 9 members who will not collapse in this world but will clearly show their own way to survive through it. EXY from K-Pop Group Cosmic Girls (WJSN) participated as a lyricist on this track with underground trap beats. In addition, 3 CRAVITY members [Taeyoung, Allen, and Hyeongjun] participated in the draft version of the “Bad Habits” choreography, further showing their artistic abilities.
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CRAVITY’s debut album, released in April 2020, SEASON1. [HIDEOUT: REMEMBER WHO WE ARE] caused a wave of intrigue and excitement here in the states, with mentions in PAPER Magazine, Access, iHeart, J-14, MTV News, Earmilk, Teen Vogue, and Rolling Stone, who referred to their title track as “An anthemic track from the K-pop rookies that combines 808-style riffs with the melodic sensibilities of early-2000s boybands (extended dance break included).” In addition to that, CRAVITY made a splash on social media, debuting at No. 12 on Billboard’s Social 50 chart for the week dated April 25.
CRAVITY has also garnered the title “Super Rookie” over in Korea due to their debut album’s success, which hit No. 1 on the U.S. @iTunes Top K-Pop Albums chart, making them the first #Kpop rookie group to debut in 2020 to earn this achievement. CRAVITY has marked their relentless movement, sweeping the rookie of the year awards at various music awards ceremonies in Korea. Even after releasing only two albums, their achievements were more than enough to show their presence in the K-pop scene, giving them the title ‘2020 super rookie.’
The inspiration behind the name, CRAVITY, came to fruition through the combination of “Creativity” and “Gravity,” Starship Entertainment’s new boy band for the first time in five years since Monsta X. Consisting of nine members, [Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin], CRAVITY, which is also an acronym for “Center of Gravity,” is meant to attract/gravitate listeners into their unique universe, by pulling them in with their creativity, charm, and pure talent. As humans, we all have our own “first experiences,”; whether that be in school, society, or in a relationship. When encountering new relationships, we sometimes prepare ourselves by running from the starting line at full speed, hearts racing, butterflies in our stomach, but at the same time, we are afraid. We are hopeful, but we also experience despair.
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