Friday July 3rd, multi-platinum rapper, entrepreneur, executive, and RARE Sound C.E.O. K Camp presented the brand new RARE Sound compilation album, RARE Family. Get it HERE via RARE Sound. The twelve-track surprise project pops off with verbal fireworks from K Camp as well as RARE Sound artists, including True Story Gee, Lil Bird, and more. Among various highlights, the crew trades rhymes with Yella Beezy on the celebratory and slick “Birthday” before delivering hard-hitting bars all around on “Stack N Pray” alongside West Coast phenomenon Mozzy.
Check out the full tracklisting below. Right out of the gate, HipHopDX wrote “K Camp gives his RARE Sound roster a chance to bask in the spotlight,” and RhymeHipHop claimed, “K delivers and displays a cohesive nature to his entire roster, to which each artist flows seamlessly in a shared sound.” Once again, K Camp quietly affirms himself as one of the most impactful talents and bosses in the game through a combination of dynamic rapping and just as dynamic business moves.
The RARE Family release was celebrated at the “RARE Family Cookout” this 4th of July Weekend at the RARE Sound Studios in Atlanta, GA. Stay tuned for a lot more from K Camp very soon.
About K CAMP
It takes a rare talent to elevate the game from multiple angles all at once. As a rapper, entrepreneur, and executive, K CAMP personifies rarity across the board.
Establishing himself as a titan in the Atlanta scene through a knockout combo of clever rhymes and chantable hooks, the multiplatinum star quietly maintains a position amidst hip-hop’s most influential forces. This status remains evidenced by nearly four-billion cumulative streams as well as four gold singles and three platinum singles— “Cut Her Off,” “Money Baby,” and “Comfortable”—since emerging in 2009. Among many accolades, he holds the endorsement of everyone from BET who nominated him for “Best Club Banger” at the 2014 BET Hip Hop Awards and XXL who included him in its 2015 “Freshman Class” as well as Rolling Stone, Spin, and many others. The MC’s discography spans the full-length debut Only Way Is Up and 2018’s RARE Sound, which HotNewHipHop dubbed “16 tracks of precious melodies.” Not to mention, he leads a movement as the C.E.O. of his own RARE SOUND label and RARE Studio, office, and headquarters. He continued to light rap up with Wayy 2 Kritical [2019] and Kiss 5 [2020] with more to come.
