Today, the Spanish designer Juana Martín presents her new collection, “Sal Negra” (“Sel Noir”), at Paris Couture Fashion Week through a digital format.
The digital format in which the collection is exhibited delivers great audiovisual impact. Images are closely linked to nature, which take us directly to where the Fashion Film was recorded: the unmistakable Salinas de la Bahía de Cádiz, which belong to the Cultural Heritage of Andalusia, at dawn. Symbolism is crucial in “Sal Negra”—the dawn represents the rebirth of a new stage after a turbulent year, and the name of the collection is reinforced by the scenery in which the catwalk takes place.
The designer’s new collection can be interpreted from two points of view, taking as a reference the prominence and symbolism of the color black. On the one hand, the collection can be understood from the trajectory and origins of Juana Martín herself, her roots and particular and recognized style. And, on the other hand, the collection can be viewed as a personal vision in which “Sel Noir” reproduces the situation experienced this past year around the world.
Black Salt is characterized by volume, structure and the binomial and paradox between black and white, light and dark. Volume and exaggerated structures invade the garments, especially on the sleeves. We also find straight lines which are added to the curved format in more organic shapes.
The main fabrics are embroidered satins, structured organza with whalebones, taffetas, pleats, silk chiffons and sophisticated crystal mesh coats. Fabrics and textures take an important role in her video-parade, as they form an important contrast with the homogeneous blue sky and infinite sand that can be seen in the background. The colors of nature that serve as a backdrop merge and are part of the colorful collection.
