TikTok star Josh Richards is using his influence to advocate for change.
Influencer and TalentX Entertainment co-founder Josh Richards is launching his new line of clothing and accessories: a brand called Buddy’s Hard in partnership with Moby Dick Unlimited. The launch will kick off on Wednesday, June 2nd at 3 p.m. EST.
As a social media creator, Richards is aware that the responsibility he and his peers carry has never been greater – especially during a time such as this. In an effort to use his influence to push for positive change, Richards is offering an exclusive “Buddies Stronger Together” hoodie for the first 72 hours after the kickoff, with 100% of his proceeds from the hoodie sales to be donated to the NAACP.
Richards and the rest of the team at TalentX Entertainment hope that his fans will step up to support equality with a “Buddies Stronger Together” purchase. “Together we are stronger; together we are unbroken; together we can do anything,” he said. TalentX CEO Warren Lentz profoundly agrees. ”The folks at TalentX are excited to partner with Josh and Moby Dick Unlimited to use his influence for good and fight for equal rights,” he said. “Influencers carry a massive responsibility with the sway (pun intended) they have in society and Josh doesn’t take that lightly!”
“Now is the time for influencer merchandise to make an impact in the world and not just be another revenue stream,” said Moby Dick Unlimited CEO Brandon Fuss-Cheatham. “We are proud to work with TalentX and Josh Richards in implementing this philosophy and spearheading this movement.”
The new shop can be found at shopjoshrichards.com.
