Wheels Up for Canned Wine JetBlue and Archer Roose Team Up for Formal Partnership
Archer Roose’s Sauvignon Blanc Will Be the First-Ever Canned Wine Served on JetBlue
Wine lovers, prepare for take-off: Archer Roose Collective, the Boston-based wine brand that produces worldly wines for the curious in planet-friendly formats, is excited to announce that it has formally partnered with JetBlue to serve its wine onboard flights nationwide – making Archer Roose the first-ever canned wine served inflight on JetBlue. Launching with Sauvignon Blanc on flights this month and transitioning to Provence Rosé in the late spring, travelers will get to experience two top demand offerings from Archer Roose.
Archer Roose and JetBlue’s partnership is a seamless fit given the core values and natural synergy between the two brands. Archer Roose’s mission is to deliver high-quality wine varietals imported from the world’s most iconic winemaking regions to consumers at an accessible price point via eco-friendly alternative packaging formats, with the brand’s most popular format being aluminum cans. The brand also partners exclusively with winemakers that implement all-natural growing techniques and boasts an end-to- end, fully sustainable supply chain, from before the grapes are even harvested to the moment cans hit shelves. What Archer Roose delivers to market is a quality-driven wine in a sustainable vessel that has an undeniably positive impact on global wine consumption. Every single Archer Roose can is the product of previously recycled aluminum, a process proven to be significantly more efficient than recycling glass from both a time and energy perspective. The global recycling rate on aluminum cans is 69%, and aluminum is infinitely recyclable – meaning cans can be recycled over and over, and in Archer Roose’s case, back in the hands of wine lovers in just 60 days. Whereas contrary to popular belief, glass is recycled in less than 40% of municipalities around the U.S. and wine bottles are rarely made of recycled materials.
“Archer Roose brings you and delicious wines in sensible packaging. We carefully source our grapes from specific growers, working with winemakers who focus on sustainability, organic growing methods, and natural wine making practices… from around the world,” shares Marian Leitner, co-founder and CEO at Archer Roose. “We are thrilled to be partnered with JetBlue who have consistently demonstrated a dedication to bringing their customers a premium experience at an accessible pricepoint which is core to Archer Roose’s values. With their support of the can format they’ve shown their desire to be sustainable in every area of their offerings.”
Archer Roose joins JetBlue’s diverse roster of inflight food and beverage offerings available for purchase, alongside the airline’s always complimentary, unlimited brand-name snacks. The addition of Archer Roose is the latest from the airline that’s dedicated to inspiring humanity by
embracing consumer trends, allowing customers to enjoy the products they love on the ground, while they’re in the air.
“At JetBlue, we want traveling to be an enjoyable experience from takeoff to touchdown, which is why we’re always looking to bring new and unique products onboard for our customers to enjoy,” shares Mariya Stoyanova, director of product development at JetBlue. “We are thrilled to toast our new partnership with Archer Roose and offer our customers delicious, premium wine in an exciting new format.”
Archer Roose Sauvignon Blanc, a bright, citrus-forward classic from Chile’s revered Casablanca Valley, is now officially available for purchase on all flights for a price of $8 per can. In late Spring, JetBlue customers will have an opportunity to enjoy Archer Roose Provence Rosé inflight as Sauvignon Blanc transfers to Rosé on all flights during this period.
