Japan National Tourism Organization (JNTO) will be celebrating the U.S.-Japan Tourism Year with a commemorative “May the Force Be With You in Japan” float at the third annual Japan Parade in New York. The festivities will kick off at 1pm, with the parade route stretching from 81st Street to 67th Street along Central Park West.
The float will include costumed fans who have been officially invited by Lucasfilm, in conjunction with Japan Parade and members of Japan Society. Star Wars Celebration, the ultimate Star Wars fan event, will be held at Makuhari Messe in Chiba, Japan from April 18-20, 2025. In honor of that, JNTO will roll out a sweepstakes to win a free trip to Japan, which will run until September 30, 2024. Further details of the sweepstakes will be announced online on May 11. Wheelchair tennis star and four-time Japanese Paralympic gold medalist Shingo Kunieda has been named this year’s Grand Marshal, and the parade will also feature a live performance by the cast of Demon Slayer: The Stage, the musical stage adaptation of the popular anime and manga series, Demon Slayer. The parade will also feature performances from taiko bands, bon-odori dance troupes and martial arts groups.
Alongside the Japan Parade, Japan Street Fair will be held on West 72nd Street, with over 20 food tents serving authentic Japanese street cuisine. The street fair will also feature a JNTO tent, highlighting the best of travel to Japan, and cultural activities including calligraphy, water balloon yo-yo fishing, origami and a photo opp with Hello Kitty. A charity tent will collect donations for Noto earthquake victims, providing a free Japan Parade tote bag as a thank-you gift. In addition, JNTO has recently released a special video message from Boston Red Sox player Masahiro Yoshida, whose hometown in the Hokuriku region was affected by the earthquake.
For more information on the Japan Parade, please visit https://www.japanparadenyc.org/.
ABOUT U.S.-JAPAN TOURISM YEAR
2024 will mark the first time both the United States and Japan have developed this kind of union, which seeks to promote increased travel, mutual tourism, and cultural exchanges between the two countries. The Tourism Year agreement is a project of Japan National Tourism Organization(JNTO), the Japan Tourism Agency (JTA) and the Japan Association of Travel Agents (JATA), in conjunction with the U.S. Department of Commerce’s National Travel and Tourism Office and U.S. Commercial Service, the U.S. Embassy in Tokyo and Brand USA. For more information, visit https://www.japan.travel/en/us/us-japan-tourism-year-2024/.
ABOUT JAPAN NATIONAL TOURISM ORGANIZATION (JNTO)
As the official tourism board, JNTO seeks to inspire international travelers to visit Japan. Focusing on sustainability, diversity and preservation of its history and culture, JNTO encourages travelers to explore the country while supporting local businesses, learning about indigenous cultures, and helping conserve its natural sites.
For more information about travel to Japan, visit https://www.japan.travel/en/us or the JNTO pages on Facebook, Instagram and Youtube. To contact the New York office of the Japan National Tourism Organization (JNTO) directly, please e-mail us_media@jnto.go.jp.
ABOUT STAR WARS CELEBRATION
Star Wars Celebration is the ultimate fan experience focused on the galaxy far, far away…
The event is filled with major announcements, immersive exhibits, an interactive show floor, screenings, exclusive merchandise, celebrity guests, panels, autograph sessions, fan-inspired activities, costumes, and other surprises celebrating all things Star Wars! Star Wars Celebration is truly a once-in-a-lifetime experience where memories are made, families are brought together, old friends are reunited, and new friendships forged — all in the setting of the ever-evolving Star Wars universe.The event is produced by Lucasfilm in cooperation with ReedPop, the organizers of New York Comic Con, C2E2, PAX, and many more events all over the world. The event will be held at Makuhari Messe in Chiba, Japan April 18-20, 2025.
