Botter S.p.A., Italy’s largest private wine producer in terms of revenue, has launched its first-ever integrated communications program in the US with Colangelo & Partners as its communications agency partner. The agency will be responsible for developing and executing a comprehensive communications strategy targeted to key media, trade members, consumer stakeholders and industry influencers. Colangelo & Partners will focus on engaging new and current consumers through strategic media relations, events, partnerships and social media. The campaign will increase Botter’s portfolio visibility in the market and support sell-through opportunities, with particular focus on the brands Gran Passione and Brilla! Prosecco.
Botter was founded by Carlo Botter and his wife, Maria, in 1928, in a small town in the Veneto region. The company started as a small business selling local wines. The 1980s saw the start of the brand’s multi-territorial approach to wine production that now covers Italy from north to south. Today, one out of 20 bottles of Italian wine exported is produced by Botter.
Imported by Winesellers, the Gran Passione brand includes wines from Veneto and Friuli Venezia Giulia, two of the leading Italian regions for viticulture and quality wine production. Featuring a white, a rosé, two sparkling wines and a red—the brand’s masterpiece, a blend of Corvina from Veneto and Merlot from Friuli—Gran Passione is a complete and rich collection, perfect to enjoy from aperitif to dessert, sure to please any palate.
Brilla! Prosecco, imported by Three Sixty Five Wines, was born from the idea of combining Prosecco with one of Italy’s greatest expressions of style and elegance: jewels. With a bottle design that is textured to be reminiscent of diamonds, this brand is the epitome of Italian sensibility. Brilla!, exuberant, fresh, cheeky and suitable for any occasion, is produced both as traditional Prosecco DOC and Prosecco DOC Rosé, a blend of Glera and Pinot Nero.
“We are looking forward to bringing more awareness to our family brand as well as our two wine lines, Gran Passione and Brilla! Prosecco,” said Annalisa Botter, head of marketing communications for Botter. “The United States market is a key part of our export strategy, and we’re excited to amplify our presence here through our partnership with Colangelo & Partners.”
