Reebok unveiled the highly anticipated release of Zig Kinetica Concept_Type 1, an all-new silhouette dropping in November.
To preview the new sneaker, Reebok is releasing a short film today, entitled ‘ZIGNATURE.’ Built on the concepts that energy cannot be created or destroyed, only transferred, and that with every stride, every step forward, your energy grows, ‘ZIGNATURE’ takes viewers on a journey to redefine the idea of energy and what it means to have “your energy amplified.” On a wave of its own, Zig Kinetica Concept_Type 1, is energy return in shoe form.
Zig Kinetica Concept_Type 1 will be available on http://www.reebok.com/us/zig_home and select retailers on November 8 for $180.
About Zig Kinetica Concept_Type 1
As seen on the runways of Paris and New York Fashion Week with partners from Cottweiler to Chromat, the unique Zig sole embodies physical and creative energy. Now, with that same striking zig zag sole designed for energy return, and an upper expertly designed by Ian Paley, founder of Garbstore, Zig Kinetica Concept_Type 1 subverts the traditional spectrum of style that pits fashion and human performance at opposite ends. This silhouette shows what bold creative energy and inspiration can achieve, delivering an all-day performance experience with superior energy return and enhanced cushioning.
Product highlights include:
The three-part Zig energy system in the sole features:
Floatride Fuel: Exclusively-formulated Floatride Fuel offers high rebound properties that cushion your heel as you strike the ground
Energy Shell: As your stride continues, downward force compresses the Energy Shellthat provides added stability and durability
Energy Web: A uniquely designed rubber web component, the Energy Web expands and contracts like a rubber band to provide spring like response, propelling you into your next movement
Microvent mesh on the shoe’s upper for breathability
Adjustable guidance band for added fit and style
