ABOUT BLACK CROWS
A brand of ski forged in an uncompromised spirit and aesthetic.
a non-conformist spirit
Black Crows is above all a story of friendship, that of evolving freeride skiers in Chamonix, Camille Jaccoux, and Bruno Compagnet. Two personalities from the freeskiing universe, both passionate about mountains and adventure. This passion was translated by their willingness to find skis adapted to their practice in
the Mont-Blanc massif.
Black Crows was born from this intention. It started, firstly, with a ski, the Corvus, created in 2006 and which went on sale in 2007. A ski with a length of 196cm and 105 at the waist, capable of accelerating without limits in the massif›s great powder fields, but also which had the capacity to handle delicate passages encountered in the high mountains. This non-conformist ski was the catalyst for the morphologic evolution of freeride skis.
Today, this willingness to explore and discover translates itself into a range which embraces all the free ski domains, from ski-touring to freeride, passing by the piste and a special feminine range. Parallel to this development, black crows offer numerous accessories, poles, skins, ski-bags, and back-packs. For two years, the brand has also ventured into the production of highly technical textiles with two complete collections aimed at ski-touring and freeride. It is therefore now possible to be equipped from head to foot by black crows, except for footwear, pants, and bras, but who knows what the future will hold for us.
avant-garde aesthetic
Inspired by modern art, passing via urban culture, the black crows identity is expressed with a modern and exclusive design. Firstly the logo, created by
Yorgo Tloupas of Yorgo&Co is an association of chevrons which remind us of our childhood drawings and symbolizes the squadron of crows. Simple and geometric, it can be modified into infinity, creating a perspective close to illusion, within the line of optical art. Like this, black crows skis are recognizable to everybody. The involvement of Yorgo&Co’s Paris design office and more particularly of its founder, Yorgo Tloupas, in the artistic direction of the brand, manifested the link between urban and skiing universes. This relationship is equally one of the foundations of the company, of having the willingness to surpass classic boundaries between the mountains and the town with a new approach to the mountains. With the clothing collections, the participation of young well known international designers is witness of this desire to associate technicality with open and unusual aestheticism.
an impeccable quality
Black crows have always associated themselves with the largest manufacturers to design products which are robust and technically irreproachable. Whether it be skis manufactured with the Elan and Atomic factories, or textiles made in partnership with GORE-TEX and Polartec, the detail of quality is the pillar of the brand.
the art of the descent
Conceived originally exclusively for downhill, the arrival of a freebird range aimed at ski-touring and therefore for the ascent has not meant a departure from the multiple requirements of daily use. All our products must be efficient on the descent, whatever the terrain and
the conditions which they confront.
