INFINITI Returns to the 2017 Pebble Beach Automotive Week With Innovative and Immersive Experiences
INFINITI and TEN: The Enthusiast Network Bring the Latest in Technology and Automotive Design to Life at the Pebble Beach Concours d’Elegance
– Discover first-hand what it’s like behind the wheel of the INFINITI QX50 Concept through our SOUL OF THE MACHINE virtual reality experience
– INFINITI Pavilion features the future of INFINITI luxury vehicles, including the QX80 Monograph and QX50 Concept
INFINITI is partnering with TEN: The Enthusiast Network during the 2017 Pebble Beach Automotive Week to showcase the best in automotive and technology, and to honor its bold spirit of innovation and commitment to delivering an unparalleled driving experience through “Soul of the Machine,” an interactive activation that places guests at the center of the action.
Pebble Beach Concours d’Elegance
INFINITI is offering an immersive, narrated virtual reality (VR) experience featuring the QX50 Concept at the Pebble Beach Concours d’Elegance®. As guests enter the VR experience space, they are invited to take a seat in an INFINITI driver’s seat and are fitted with VR goggles and headphones. Guests trigger the experience with their actions and immediately begin seeing car parts drift toward them from the horizon to form a QX50 Concept around them. As participants visually explore the car, guided by narration, new experiences are activated to highlight its interior and exterior, Drive Assist Technologies designed to enhance drivers’ senses and the world’s first, production-ready variable compression turbocharged (VCT) engine, an innovation 20 years in the making.
In addition to the VR experience, there will also be an interactive wall featuring the VCT engine’s power and efficiency modes. Using directional body and/or hand movements, participants will be able to activate the modes, allowing them to see firsthand the compressions and various features of each mode.
“Now in our fourth year, INFINITI and TEN’s partnership at Pebble Beach Concours d’Elegance continues to deliver one-of-a-kind opportunities to engage directly with INFINITI in fresh and innovative ways,” said Phil O’Connor, director of marketing communications and media for INFINITI. “We are pleased to showcase INFINITI’s industry leadership in technological and design innovation, and our ongoing commitment to placing the driver at the heart of all we do.”
INFINITI will host a Ride & Drive at the INFINITI Pavilion, featuring its full line of luxury vehicles including the Q50, Q60 and QX80 Limited. Test-drives will take place Friday, August 18 and Saturday, August 19 from 9 a.m. to 6 p.m. (both days), starting at the INFINITI Pavilion and throughout the Del Monte Forest and iconic 17-Mile Drive®.
Also at the INFINITI Pavilion is a Wine and Cheese Reception featuring a selection of local artisan cheeses and wines for guests to enjoy. The reception takes place Friday from 2 p.m. to 4 p.m., Saturday, from 1 p.m. to 3 p.m., and Sunday 4 p.m. to 6 p.m. Back this year, INFINITI will be hosting Pastries at the Pavilion on Concours Sunday from 8:30 a.m. to 10:30 a.m.
The INFINITI Pavilion is located at the Pebble Beach Concours Plaza on the corner of Forest Lake Road and Portola Drive in Pebble Beachand will be open to guests during the following times:
- Friday, Aug. 18, 9 a.m. to 6 p.m.
- Saturday, Aug. 19, 9 a.m. to 4 p.m. (closed 6 p.m. – 8 p.m. for a private event)
- Sunday, Aug. 20, 8 a.m. to 6 p.m.
The Quail, A Motorsports Gathering
As a Platinum Sponsor of this exclusive event, INFINITI will once again, for a 4th year in a row, participate in one of the most intimate and celebrated events, The Quail, A Motorsports Gathering. INFINITI is the Official and Exclusive Courtesy Vehicle of The Quail, providing eight QX80 vehicles and shuttle service solely for Quail Lodge and Golf Club guests and VIPs. INFINITI will also be sponsoring its private Quail Rally event earlier in the week, where guests can test-drive the Q60 Red Sport 400. The Quail attendees will have the opportunity to explore the INFINITI Project Black S at the infield display. New this year, guests will be able to enjoy hand-rolled 10Below Ice Cream compliments of INFINITI.
INFINITI will also be showing the Prince R380, one of Japan’s first purpose-built race cars, in The Quail’s postwar race class. The R380 broke several landspeed records before winning the second Japanese Grand Prix in 1966. The Prince Motor Company is considered one of Japan’s first premium automotive brands, and some of its product line can be considered predecessors of INFINITI’s Q50 sports sedan, Q60 sports coupe and Q70 luxury sedan.
About INFINITI:
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi, near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry-leading technologies can be found at www.INFINITI.com. You can also follow us on Facebook, Instagram, Twitter, LinkedIn and see all our latest videos on YouTube.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemandsubscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
