iMedia Brands, Inc. (NASDAQ: IMBI) will launch its new health and wellness television retailing network, ShopHQHealth, on September 1, 2020 in approximately 15 million homes across over 100 markets ranging from Los Angeles to New York.
iMedia Brands is launching ShopHQHealth, its second niche television network, to leverage the product strengths of its flagship network, ShopHQ. The company launched Bulldog Shopping Network last October to capitalize on its unique strength in television retailing for men and women who enjoy shopping for the men in their lives.
ShopHQHealth will leverage the strength of ShopHQ’s existing proprietary health brands Safe Living with Dr. Terry Dubrow, Medic Therapeutics, and Consult to provide a new 24/7 network offering a robust assortment of products and services dedicated to addressing the physical, spiritual, and mental health needs of its customers and their families.
Launching ShopHWHealth is a logical next step for iMedia,” said Tim Peterman, CEO of iMedia Brands, “Health and wellness is more than a category for us. It is a passion and our customers can feel that. Our new network will pioneer the independent 24/7 platform that this category deserves. I can’t be more optimistic about the opportunity og health and wellness for products and services.”
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