e.l.f. Beauty and Republic Records Artist iLL Wayno Are Using the Power of Music and Dance with “Eyes. Lips. Face. Safe.” feat. Holla FyeSixWun to Spread the Word on Lathering Up to Keep Safe and Healthy Amid COVID-19
During the challenging times presented by COVID-19, e.l.f. and Republic Records artist iLL Wayno put their heads together to raise awareness of basic preventative measures we can take to help stop the spread of the disease with “Eyes. Lips. Face. Safe.”
>Watch the launch video with iLL Wayno and Holla FyeSixWun HERE
Together they have released on TikTok a remix of last fall’s hit song and music video “Eyes. Lips. Face. (e.l.f.)” – which to date has garnered 4.7 billion views on TikTok. The new song, “Eyes. Lips. Face. Safe.” is a fun, yet important musical reminder to share basic hygiene steps. Its catchy beat aims to encourage people to express their best selves while reminding their communities to keep their eyes, lips, and faces clean and healthy. “Eyes. Lips. Face. Safe.” was recreated by e.l.f. and Brooklyn-based creative agency Movers+Shakers, alongside GRAMMY ® Award-winning producer iLL Wayno (Republic Records) and singer Holla FyeSixWun.
The lyrics to “Eyes. Lips. Face. Safe.” help bring a serious subject to life in a spirited way. “Eyes. Lips. Face. Safe.” has already been made into TikTok videos by a diverse group of TikTok creators, including Michael Le, Avani and Annalisse who are informing and educating their unique audiences while keeping the beat.
To watch iLL Wayno and Holla FyeSixWun perform their unique version of “Eyes. Lips. Face. Safe.” go to their post on the @elfyeah TikTok channel; click the sound at the bottom (the spinning disc) to create your own!
About e.l.f. Cosmetics
Since 2004, e.l.f. has made the best of beauty accessible to every eye lip and face. We make high-quality, prestige-inspired cosmetics and skincare products at an extraordinary value and are proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. has a passionate social following, national distribution at leading retailers such as Target, Walmart, and Ulta Beauty, and a growing international presence. Learn more by visiting
www.elfcosmetics.com.
About Republic Records
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Tïesto and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (Karol G) and Hollywood Records (Zendaya). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse), Lionsgate (Zoey’s Extraordinary Playlist) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films during 2017 in order to produce movies and series powered by the label’s catalog and artists. Its first productions a Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
About Movers+Shakers
Movers+Shakers is a creative studio specialized in spreading joy. They use original music and movement to tell brand stories and delight consumers. The agency works across social channels and is an industry leader on TikTok marketing. Learn more by visiting www.MoversShakers.co.
