As a proactive initiative to begin the reopening of the international tourism industry and travel abroad – and more importantly to Israel from Canada – on July 21, 2020, the Israel Ministry of Tourism / IGTO Canada signed a corporate partnership with ACTA.
The Israel Ministry of Tourism was eager to build a stronger collaborative relationship in Canada’s travel industry and with ACTA retail travel agency members and their clients from coast to coast. The ACTA partnership with the Israel Ministry of Tourism will promote education, Israel specialist accreditation and other public relations and sponsorship avenues designed for Canadian companies to learn just how broad a spectrum Israel niche experiences offer – and the bottom line revenue that can be generated.
Through the agreement, ACTA and Israel Ministry of Tourism will support each other in growth through their mutual commitment to work together in the best interest of the travel agency community.
Gal Hana, Consul for Tourism, Director for Canada – Israel Ministry of Tourism stated: “I am pleased to sign another significant cooperation agreement with a main stakeholder in the Canadian market such as ACTA. With this, Israel continues to increase our investments in the Canadian market as a result of the record tourist numbers of the last three-to-five years and with the Canadian travel industry understanding the potential of Israel. When it comes to responsible tourism, ACTA is a natural and meaningful partner to promote such an important topic within the industry. We cannot wait to open the borders between Israel and Canada and to welcome tourists back into both countries.”
Wendy Paradis, ACTA President stated: “It is fantastic that Israel and ACTA will be working together to educate travel agents across Canada on this very unique and intriguing destination, as well as jointly promoting Israel and the value of working with a professional travel agent when planning for a trip of a lifetime.”
ACTA is a national member-based trade association that represents the retail sector of Canada’s tourism industry. Over 24,000 travel agents across the country work with member travel agencies representing more than 80% of the travel businesses booked through a travel agency in Canada.
ACTA is an industry led, non-profit organization that advocates on behalf of members with governments, regulatory agencies and travel suppliers in the best interests of the retail travel sector and consumers who benefit from the professional services provided by our members.
The Israel Ministry of Tourism (IMOT), is Israel’s national tourism agency responsible for planning and implementing marketing and promotional initiatives to position Israel as a preferred travel destination. IMOT aims to increase tourism traffic to contribute to Israel’s economy, and to enhance and diversify the visiting experience. IMOT offices in North America are in New York, Los Angeles, Atlanta, Chicago and Toronto.
