Human Rights Campaign Equality Votes PAC Launches Ad Campaign to Activate Equality Voters and Secure Victory for U.S. Senate Candidate Cheri Beasley
With less than 50 days before midterm elections, Equality Votes PAC launches effort to educate, persuade, and mobilize equality voters in North Carolina
Today, the Human Rights Campaign Equality Votes PAC announced the recent launch of a digital ad campaign in North Carolina, one state included in a greater campaign that’s simultaneously targeting three other key battleground states: Georgia, Wisconsin, and Nevada. The ad focuses on turning out voters in support of Cheri Beasley for U.S. Senate. Candidates like Beasley are critical to preserving the pro-equality majority in the U.S. Senate and to combating anti-LGTBQ+ legislation on the state level; targeted, discriminatory bills that have grown to a total of more than 345 bills across the country this year alone.
The ads underscore for voters what’s at stake this election, making it clear that outlawing abortion is just the beginning. These digital ads will also highlight threats to the rights and freedoms of LGBTQ+ people, including rolling back marriage equality and making it harder to vote.
Appearing across pre-roll, connected television, on platforms such as Roku and Hulu, the HRC Equality Votes PAC ad campaign is also featured across highly-trafficked websites and social media channels. The ad buy is aimed to engage in excess of 750,000 equality voters who don’t habitually vote in midterm elections. Equality voters, comprising more than 62 million people nationwide, are a demographically and geographically diverse voting bloc who are united by the advancement of LGBTQ+ equality. These voters tend to be younger, more racially diverse, and more female than the general electorate. This year’s ad campaign is one part of HRC Equality Votes PAC’s efforts to elect candidates in tight-running races.
Jennifer Pike Bailey, HRC’s Deputy Director of Government Affairs released the following statement:
“We were outraged at the Supreme Court’s dangerous decision to overturn Roe v. Wade this summer, and the Court’s most extreme members have openly encouraged even more rollbacks to the rights of the LGBTQ+ community, women, and people of color. Therefore, we must mobilize voters who will turn out to elect pro-equality lawmakers to Congress as well as state legislators who will fend off attacks from those who are stopping at nothing to write legalized discrimination into law. Equality voters nationwide, but especially those in Georgia, have the power to make history and swing elections, as proven by the record number of LGBTQ+ candidates who won federal, state, and local races in 2020. We are in unprecedented times, with threats to the lives and livelihoods of LGBTQ+ people growing by the day. It’s why we must make every effort to set pro-equality candidates like Cheri Beasley on a path to victory.”
In 2020, HRC’s Equality Votes PAC’s efforts drove nearly 130,000 clicks to HRC voting resources, a significant contributor to the margin of victory in key races. The power of Equality Voters was also underscored in 2020 when a wave of pro-equality and openly LGBTQ+ candidates were elected in states across the country.
Supporters in any state can go to hrc.org/vote to register to vote, verify their voter registration, find out about early in-person or mail voting options, and receive election reminders. For more information on how to get involved, sign up to volunteer, or join an advocacy training, visit the Human Rights Campaign Voting Center.
Paid for by Human Rights Campaign Equality Votes (www.hrc.org) and not authorized by any candidate or candidate’s committee.
