Hotel Adlon Kempinski Berlin, the city’s grande dame hotel located just opposite the Brandenburg Gate, has launched an innovative augmented reality (AR) smartphone app.
Developed in collaboration with the Berlin start-up company ZAUBAR, the new Adlon AR app gives viewers virtual access to a total of four extraordinary places throughout the historic hotel. After a trip through the hotel’s 116-year history, the app user walks through Pariser Platz, strolls down the hotel’s red carpet, is greeted by a bellboy and enters the elegant lobby, which can be viewed in 360° mode.
The virtual entry into the hotel’s legendary Royal Suite – which has been the home away from home in Berlin for countless heads of state, royals and celebrities – offers more than just a keyhole view. Here, the guest interacts with the butler Ricardo, who attends to the needs of the hotel’s three presidential suites.
For the culinary finale to the AR tour, the hotel’s two-Michelin-starred Lorenz Adlon Esszimmer restaurant, opens its virtual doors and menus. At each of the AR stations throughout the hotel visit, app users can take photos and videos of the interactive 3D scenery with their smartphones; these are then saved and stamped with the Adlon watermark for sharing on social media.
“The illusion is perfect,” says Karina Ansos, the Adlon’s managing director. “It’s a bit like the Starship Enterprise on the holodeck – visitors check in with us wherever they are in real life and let themselves be enchanted by the unique atmosphere of our hotel.”
The individual stations are also accompanied by audio guides, voiced by Ranja Bonalana and Tom Vogt, the German dubbing voices of Oscar-winning actors Renée Zellweger and Colin Firth.
For more information about the Hotel Adlon Kempinski Berlin, please visit HERE.
