Two beloved and iconic brands – Hot Wheels and IWC Schaffhausen – just announced a new partnership that celebrates the brands’ shared affinity for performance and design and deep roots in automotive culture.
Hot Wheels is introducing the Hot Wheels IWC Racing Team Transport Set, modelled after the life-size vehicles on IWC’s motorsports team. The set includes 1:64 scale die-cast models of the Mercedes-Benz 300 SL in silver and a matching Euro Hauler Racing Truck with 2020 livery of the IWC Racing Team.
To further celebrate the partnership, IWC will release the newest video as part of its “TIME WELL SHARED” initiative featuring Richard Dickson, President and Chief Operating Officer of Hot Wheels’ parent company Mattel, who joins IWC’s CEO Christoph Grainger-Herr to discuss topics such as the parallels between their brands, how both succeed at packaging big emotions into small products, as well as the fascination collecting exerts on people of all ages.
