• Presented by Mobil 1 and in partnership with Walmart and Dickies, the world’s largest traveling car show returns to Houston on Saturday, May 14
• One Houston fan car could be the next Hot Wheels die-cast sold around the world – submit your entry now!
• This family-friendly event will take place at Walmart in Spring, Texas from 8:00 a.m. to 12:00 p.m. CDT
The Hot Wheels™ Legends Tour returns to the Lone Star State on Saturday, May 14 for an epic day of custom car competition at the Houston-area Walmart Supercenter in Spring, Texas. Featuring fan-built art cars, slabs, Texas muscle, imports and everything in between, this family-friendly event is set to showcase the best of Houston’s custom car culture, Hot Wheels, Garage of Legends life-size vehicles, local automotive legends and H-Town celebrities, along with collectables available exclusively on the Tour.
“I always enjoy coming back home to Houston, which has long been a famous hub for custom car culture,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “The Houston art car, slab and muscle scenes always surprise us with some of the most outrageous and colorful contenders in the entire competition. We are sure to find the perfect match for
this year’s Global Grand Finale.”
The select panel of judges consists of Hot Wheels designers and local car afficionados, who will be on the hunt for the custom build that best showcases creativity, authenticity and garage spirit. Judges for this stop include: Houston rapper and philanthropist Trae tha Truth; Smithy Customs owner and head designer Justin Smith; Recoil Racing owner Jerry Dellaportas; president of West Houston Muscle and founder of Nerdtropolis Sean Tajipour; paint and bodywork specialist Veronica Ramos, along with Ted Wu and Phil Riehlman from the HotWheels design team.
Spanning 15 countries and 5 continents, the Hot Wheels Legends Tour is now in its fifth year, giving builders around the world a platform to showcase their passion projects. The winner of the May 14 stop in Houston will move on to compete in the Global Grand Finale later this year, where the champion will have their custom build immortalized as an official Hot Wheels 1:64 die-cast and inducted as a permanent fixture into the Hot Wheels Garage of Legends.
Additional North American stops include:
• June 4: In-Person Event at Walmart in Northwest Arkansas
• June 18: In-Person Event at Walmart in Atlanta, Georgia
• July 9: In-Person Event at Walmart in Detroit, Michigan
• July 16: In-Person Event at Walmart in Windsor, Canada
• July 30: In-Person Event in El Segundo, California
• September 10: In-Person Event at Walmart in Phoenix, Arizona
• September 24: In-Person Event at Walmart in Dallas, Texas
• October 8: In-Person Event at Walmart in Los Angeles, California
• Date TBC: Virtual Livestream
• November 1: Global Semi Final (Livestream only)
• November: Global Grand Finale (Livestream only)
Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details.
To learn more about the Hot Wheels Legends Tour, visit HERE.
About Hot Wheels
As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.
About Mattel
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
About Mobil 1
Mobil 1™ motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and
extend engine life. For more information, visit HERE or and follow @Mobil1 on Facebook, Instagram and Twitter.
Contacts
Scott Shaffstall
Mattel Global Communications
scott.shaffstall@mattel.com
310-252-3610
Michael Haas
Extension PR
mhaas@extensionpr.com
