Today, 3x Grammy Award-winning producer/recording artist/songwriter Hit-Boy returns with his new single “SCHOLAR.” The track comces with an accompanying music video directed by thirdeyeraz and produced by Nu.Wav Productions featuring 24hrs and Devin Morrison. The visual arrives with a special cameo from Jabari Banks (of NBC Peacock’s reboot of Fresh Prince of Bel Air) as the leading star.
“SCHOLAR” sees Hit-Boy ascend from behind the boards to school his contemporaries in the art of getting fly. From foreign silks to Cartier frames, class is in session and Hit-Boy is the teacher, providing a step-by-step guide on how to be the best dressed. Whether they’re living the high life, or providing a small glimpse into Surf Club’s chaotic world, Hit-Boy and 24hrs let everyone know that math is the only subject that matters and knowing how to “add up every dollar” is essential.
Hit-Boy continues to take Hip Hop by storm with more new music. Ahead of his forthcoming EP due for release this fall, the iconic beatmaker is leaning heavily into embracing all aspects of his artistry. Since announcing his partnership with UnitedMasters to launch their Beat Exchange marketplace, Hit-Boy has shown no signs of slowing down, landing an instrumental role in Madden 23’s global campaign for their official launch.
About Hit-Boy:
As one of the music industry’s most sought out hip-hop producers, the California-bred Hit-Boy has more than earned his moniker. Born Chauncey Hollis, the 34-year-old, 3x GRAMMY Award-winning multi-hyphenate artist from Pasadena and the neighboring Inland Empire, boasts an impressive roster of credits, from wielding pop smashes for Beyoncé, Rihanna and Ariana Grande to producing hit records for Jay-Z, Kanye West, Kendrick Lamar, Travis Scott, and more over his thirteen plus years in the industry. As a rapper and songwriter in his own right, Hit-Boy has recorded and released seven mixtapes and three collaborative albums. Recently earning a GRAMMY for Nas’ King’s Disease (Hit served as an executive producer on the ‘Best Rap Album’), the super producer has earned his first-time GRAMMY nomination for the ‘Producer of the Year’ category. He has racked up several additional accolades, including ‘Producer of the Year’ at the 2021 and 2020 BET Hip-Hop Awards, ‘Producer of the Year’ at the XXL Awards, ‘Outstanding Producer of the Year’ at the 2021 NAACP Image Awards and Complex’s ‘Best Hip-Hop Producer Alive’ of 2020. He recently served as executive producer for Nas’ King’s Disease (GRAMMY winner) and King’s Disease II, Big Sean’s Detroit 2 (debuted No. 1 on the Billboard 200) and Benny the Butcher’s Burden of Proof.
