Heidi Klum’s 23rd Annual Halloween Party at Hard Rock Hotel New York where partygoers sipped on Skrewball Peanut Butter Whiskey cocktails , snacked on Butterfinger and enjoyed an all-out Halloween affair presented by Prime Video and Mattel, with DJ QuestLove via 360 Magazine.

HEIDI KLUM’S 23rd ANNUAL HALLOWEEN PARTY

Presented by Butterfinger, Mattel, and Prime Video and Hard Rock Hotel New York and featuring Skrewball Peanut Butter Whiskey 

Who: Host Heidi Klum with special guests Questlove, Gottmik & Violet, Tom Kaulitz, Leni Klum, Kelsea Ballerini and Chase Stokes, Bill Kaulitz, Alexina Graham, Aly & AJ Michalka, Alex Consani, Bethenny Frankel, Charlie D’Amelio, Mario Cantone, Thomas Doherty, Destroy Lonely, Eric Andre, Foodgod, The Elevator Boys, Ice T & Coco, Jay Manuel, Jane Wickline, Jonathan Van Ness, Larsen Thompson, Marc Jacobs, Michael Costello, Monet McMichael, Nicole Scherzinger, Pritika Swarup, Rania Benchegra, Jackie Tohn, Sofie Dossi, Suni Lee, Tefi Pesola, Valentina Ferrer, Valentina Sampaio and Chanel Omari.

What: The Queen of Halloween, Heidi Klum, hosted her 23rd annual Halloween party in New York City. The highly anticipated event celebrated the spooky season at Hard Rock Hotel New York’s The Venue on Music Row,  a one-of-a-kind show-stopping bi-level venue that was transformed and spookified for the occasion. Prime Video is proud to sponsor Heidi Halloween for the third year in a row. 

The epic party included costumed celebrities and jaw-dropping gothic décor. Guests danced to DJ sets by Questlove and Gottmik & Violet. As one of the Title Sponsors, Butterfinger brought in all of its crispety, crunchety, peanut buttery glory by inviting attendees to enjoy fun sized treats throughout the event and sip on a Butterfinger-Tini!

Guests at the annual fete enjoyed specialty cocktails by Skrewball Whiskey, the world’s leading Peanut Butter Whiskey, an unexpected mix of sweet & savory flavors. Featured in themed drinks for the spooky occasion —  Skrewball Bloody Bramble – a blackberry and mint filled elixir, Skrewball Kreepy Kola, and the Skrewball Espresso Martini –featuring Kahlua. Partygoers also celebrated with Perrier-Jouet Champagne, Absolut Elyx, Mumm Sparkling, Malfy Gin, and more from Pernod Ricard USA.

Once again Heidi went above and beyond with a jaw dropping transformation appearing as E.T. alongside husband, Tom Kaulitz. Channeling Steven Spielberg’s 1982 sci-fi classic. E.T. takes flight and sight as Heidi Klum’s features animatronic eyes.

The night included special guests and experiences from Mattel, leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Heidi’s friend Barney, the iconic purple dinosaur, was in attendance and kicked off the party in the DJ booth. Guests got to create their own creepy keepsakes at an interactive Mattel photo op and partake in a bit of hocus pocus with unique Mattel activations including a Magic 8 Ball fortune teller and UNO magician. 

When: Thursday, October 31, 2024

Where: Hard Rock Hotel New York: The Venue on Music Row 

Party Hashtag: #HeidiKlumHalloween, #HeidiKlumHalloween2024

Heidi Handle: @HeidiKlum

Venue Handle: @hardrockhotelnyc

Sponsor Handles: @Butterfinger, @Mattel, @PrimeVideo@SkrewballWhiskey 

Featured photo: Max Montgomery

Heidi Klum’s 23rd Annual Halloween Party at Hard Rock Hotel New York where partygoers sipped on Skrewball Peanut Butter Whiskey cocktails , snacked on Butterfinger and enjoyed an all-out Halloween affair presented by Prime Video and Mattel, with DJ QuestLove via 360 MAGAZINE.

Sculpture photo: Joanne Dunn