Ahead of the HBCU Challenge in Las Vegas, sponsored by NBA All-Star Chris Paul, Lids hosted the four participating HBCU basketball teams (Norfolk State University, North Carolina A&T, Texas Southern University, and Hampton University) at a private event at its newest flagship store on the iconic Las Vegas Strip. Each of the students were gifted with a custom cap that they were able to further tailor to fit their personality with a specialty embroidigraph.
For clarity, Lids signature “EmbroidiGraphs” are athlete autographs or designs that Lids embroiders onto hats and other apparel at their in-store customization stations.
In addition to the new hats, Lids created customized posters for them to sign and bring home as memorabilia for their locker rooms along with providing an in-store discount for the players.
Lids’ Las Vegas Flagship, which opened earlier this fall, offers a wide range of licensed apparel and headwear options. The store boasts unique features available only in this location such as a digital exterior façade, shop in shops from a variety of sports leagues, two large-scale LED screens designed to showcase prime time games, and upcoming in-store athlete signings and other initiatives.
