Harry Styles fans from across the world all tuned in to watch his new music video for his single “Golden.”
Following the music video for his single “Watermelon Sugar,” which was released at the end of July 2020, Styles continued the theme of bright colors and zany outfits in the “Golden” video.
Running through the Amalfi Coast, Styles interacts with locals and dances with the blue waters setting the backdrop in the video directed by Ben and Gabe Turner. “Golden” is already certified Gold by the RIAA and is the follow-up single to “Watermelon Sugar” and “Adore You,” both of which are certified Multi-Platinum and hit #1 on the Top 40 and Hot AC radio charts.
“Watermelon Sugar” also topped the Billboard Hot 100, marking his first ever #1 on the chart. The tracks are all featured on Harry’s Platinum certified album Fine Line, which debuted at #1 on the Billboard 200 upon release and was recently named one of the top 500 albums of all time by Rolling Stone.
Vogue said that Styles was seen driving a convertible and a speed boat at the Amalfi Coast leading fans to believe a new video was on the way. They were right. Styles wasn’t just gallivanting around the coast for leisure, though that wouldn’t be a surprise either, he was collecting clips for the “Golden” video.
While Styles has excelled in his solo music career following the split of One Direction, he has also become a fashion icon for his gender fluid looks and fashion pieces that push boundaries. One thing Styles is known to do is wear lesser known designers intermixed with high fashion brands.
For the “Golden” video, Styles chose to wear the designer Steven Stokely-Daley, more notably the white and blue floral pleated trousers seen throughout the video and for the single’s cover. Stokely-Daley graduated from the University of Westminster this year earning his BA in Fashion and Apparel Design.
British GQ reported, “The items sit within Stokey-Daley’s graduate collection, which saw him use deadstock and leftover tweed, chiffon and silk from Alexander McQueen’s material archive, donated to the university by the brand under creative director Sarah Burton’s guidance.”
Styles also wore a piece from young designer James Pink.
Adding more to his repertoire, Styles is investing in a new arena in his hometown of Manchester according to Variety. Set to open in 2023, the project is lead by the Oak View Group and will be called CO-OP Live. “I’m incredibly proud and excited to be partnering with OVG on their plans for Co-op Live. Manchester is an incredible city, filled with incredible people, and I couldn’t be happier being involved in this project,” said Styles to Variety.
Styles is keeping busy this quarantine: new music, new fashion, and even a new building project. He no doubt makes us jealous by frolicking around Italy in the “Golden” video, but while he soaks up the Mediterainian sun, we’ll be watching the video on repeat to feel like we’re there too.
