Gucci unveils The Art of Silk, a multi-faceted project celebrating its storied legacy in silk craftsmanship while forging new paths in artistic innovation. Marrying decades of history with contemporary creative expression, this initiative encompasses the evolution of Gucci’s silk scarves—from their inception in the 1950s to their reinterpretation in today’s fashion and art worlds.
As part of this tribute, Keep It Gucci: The Art of Silk, a new campaign featuring actress Julia Garner, breathes life into the timeless elegance of silk in motion with Gucci’s iconic Flora motif at its heart.
The Art of Silk project also includes the 90×90 initiative, which invites nine international artists to reinterpret five selected themes rooted in Gucci’s storied archive—Flora, fauna, nautical, equestrian, and GG Monogram. Additionally, Gucci: The Art of Silk, a book created in collaboration with Assouline, traces the rich history and artistry behind Gucci’s silk scarves, solidifying their place in fashion’s cultural narrative.
