The Gucci Summer Stories campaign features a wide range of products–for both men and women–that capture the joy of summer warmth in a vibrant dance of colors and fabrics. Whether it’s a weekend getaway or a long-haul holiday, the curated selection envisions solutions to travel in comfort and style. The women’s ready-to-wear pieces include a variety of day shirts, matching shorts and pants to complete relaxed poolside looks, along with swimsuits and bikinis. The men’s range showcases a selection of seasonal looks in cotton and linen with bowling shirts and blousons characterized by bright colors, stripes, flowers, and marine inspired iconic prints.
The collection will be offered throughout designated stores and Gucci.com. Additionally, special pop-ups inspired by beachside cabanas will also showcase the product offerings in select resort locations.
