Gucci Fall-Winter 2024 Women’s Campaign by Creative Director Sabato De Sarno. In the campaign, the personalities of Loli, Alaato, and Jiahui bring something of themselves to the looks, enhancing De Sarno’s vision for the women’s wardrobe.
The Fall Winter 2024 collection presents rich wool coats juxtaposed with slip dresses and adorned with delicate embroidery. Soft, earthy tones are highlighted by unexpected bursts of color as each look plays with proportions and clean-cut silhouettes.
Taking center stage is the new Gucci B bag. With a relaxed and oversized silhouette and medium-length shoulder strap with double snap hook hardware, this style evokes the aesthetic of a series of archival predecessors, first seen in an artisan’s notebook from as early as the mid-1950s. Also featured in the campaign is the GG Milano. The new top handle handbag by Creative Director Sabato De Sarno debuted at the Fall Winter 2024 fashion show.
The timeless Gucci Jackie in new color iterations continues to explore the House’s heritage-inspired narrative, while the half-moon bag grounds the Creative Director’s contemporary vision of day-to-night elegance.
