The UK’s pop dream-girl GRACEY has dropped new single “Empty Love.” Featuring Australian star Ruel, the track is out today via Interscope. Written by GRACEY earlier this year after a frustrating, lengthy period of rest after vocal surgery, “Empty Love” is an upfront and honest commentary on the often-damaging pressures that come with social media. Told through the eyes of a 22-year-old girl with the world at her feet, the single is a straight-up pop anthem that doesn’t try to pour glitter on the truth, but instead deals in stone-cold relatable and deeply personal realities and sounds even more magnificent for that exact reason.
“Empty Love” also comes with a powerful accompanying music video which features both GRACEY and Ruel, from either side of the globe. It was created by GRACEY with two of the most innovative and exciting new London creatives – director Aidan Zamiri and visual effects specialist Dan Moller. Utilising a seamless blend of self-shot footage, 360 cameras and augmented-reality effects to bring the track’s narrative to life, the video (which has been shot by GRACEY in her bedroom) comments on the way our digital selves are crafted, presented and examined online. Working remotely from their own homes (be it in London or Australia), GRACEY Aidan, Dan and Ruel have collaborated to create an important visual statement about our on and off screen lives, shining warped and augmented light on what we share with the world and what we chose to keep private.
WATCH “EMPTY LOVE” FT. RUEL HERE
As the world continues to turn in ever inexplicable circumstances, one thing is sure; GRACEY’s seemingly unstoppable rise to becoming one of the most exciting new British talents is now well underway. For starters, her collaboration with 220Kid “Don’t Need Love” is currently gallivanting up the UK charts, after being A-Listed at both Radio 1 and Capital. Then from her own isolation, GRACEY has also quickly builtherself an impressive following on TikTok with the help of her 2020 single “Alone In My Room (Gone)” which itself has naturally become a popular soundtrack to stories of lockdown.
GRACEY was recruited at 16 as a top-line writer for Xenomania and she’s now emerging as an artist in her own right. With that comes its own pressure, and her brilliant songs tell the honest truth about heartbreak, social media and the fears and anxieties that come with bearing your soul with the world. Signed to Interscope, she is making a name for herself in the UK and on this side of the Atlantic Esquire has taken note including her “Different Things” single in their “Best song of 2019” list alongside Billie Eilish and Yola.
Her debut EP Imposter Syndrome dropped last year and featured the single “Different Things.” Cut from the same cloth as Sia and Lorde, the track is a forward-thinking and vividly atmospheric raw depiction of a relationship stretched to breaking point. It put GRACEY on the map as a solo art artist to watch in 2020. She recently spoke with Billboard about the effects of the Coronavirus shut-down on her just-kicking-off career.
