by UMG for use by 360 MAGAZINE

GAVIN JAMES – SOBER

GAVIN JAMES NEW SINGLE SOBER

Dublin-Based Artist Has Amassed More Than 1.5 Billion Combined Global Streams Across His Catalog

Gavin James, whose unassuming authenticity and songcraft have earned him 1.5 billion combined global streams and 32 international Platinum or Gold certifications, returns with his first new music of 2021: Sober. The single asks the timeless question: is this love fueled by intoxication or is it based on something more substantial?

Sober is a song about being in love with someone and then in the morning they all of a sudden don’t love you back,” explains Gavin James. “It’s pretty much about the sobering reality that you are not for them, and you’re left alone replaying the relationship in your head … so you’re sad about it and you sing it real loud with a piano.

There’s a bravery in exposing such vulnerability in a song and that’s matched by his judgement in deploying the full-strength of his emotive vocals only where it matters the most. Helping Gavin achieve his full potential on the track are some A-list collaborators. Production comes from Patrick Pyke Salmy and Ricardo Muñoz, who have been dominating charts across Europe with Zoe Wees hits Control and Girls Like Us. Sober was mixed by Mitch McCarthy (Olivia Rodrigo, drivers license).

Gavin has come a long way since he began busking on the streets of Dublin. From early favorites such as Always and Nervous (The Ooh Song) to recent releases Man on the Moon and Boxes, the 29-year-old’s talents have been embraced by numerous superstars. He has played shows with Niall Horan, Ed Sheeran and Sam Smith, while Jimin of BTS amassed 256 million likes when he sang along to Nervous on the South Korean streaming service V Live. Gavin’s most recent Boxes EP hit No. 1 on Ireland’s album and airplay charts last year. Touring internationally, he has sold over 250,000 tickets for his headline shows, including two nights at Dublin’s 13,000 capacity 3Arena. Noisey.com hailed Gavin as “a soulful singer-songwriter sure to make you feel less alone when you’re down in the dumps,” and Clash praised him as “tender, emotional, no mean talent.”

Listen to Sober HERE

Watch Lyric Video HERE

 

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